Senior CRM Manager

April 2

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PDI Technologies

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PDI Technologies is a company that specializes in providing technology and data solutions to convenience-centric industries. They offer a range of services including logistics, cybersecurity, point of sale, enterprise resource planning, and insights and analytics to help businesses improve efficiency, secure data, and enhance customer engagement. PDI Technologies connects over 1,500 companies with the tools needed to maximize productivity and gain valuable consumer insights, fostering growth and customer loyalty in the convenience retail, petroleum wholesale, and consumer packaged goods sectors.

Analytics & Insights • Managed Services • Digital Transformation • Cloud & Hosting • Machine Learning

501 - 1000 employees

🏢 Enterprise

🔒 Cybersecurity

📋 Description

• At PDI Technologies, we empower brands with technology solutions that drive growth and efficiency. • GasBuddy seeks a Senior CRM Manager to lead CRM and personalization efforts during significant growth. • Responsible for strategic development and execution of CRM initiatives. • Leverage data analytics and customer insights to drive decision-making and engagement. • Collaborate with teams to implement personalized experiences based on customer needs.

🎯 Requirements

• 5+ years of experience in CRM strategy, customer insights, and marketing automation, preferably in a B2C technology environment. • Strong understanding of customer journey mapping and UX principles. • Advanced proficiency in CRM systems (Salesforce, Adobe), strong analytical and reporting skills, customer journey mapping, and experience with campaign personalization. • Familiarity with customer lifecycle modeling and marketing automation best practices. • Bachelor’s degree in Marketing, Business, Information Technology, related field, or equivalent experience (preferred). • Experience with visualization tools like Power BI or Tableau (preferred). • Demonstrated experience in designing and implementing loyalty marketing programs with strong understanding of acquisition, growth and retention strategies within a CRM framework (preferred).

🏖️ Benefits

• Competitive salary • Market-competitive benefits • Quarterly perks program • Good work-life balance with ample time off • Hybrid working arrangements • Access to continuous learning, professional certifications, and leadership development opportunities • Supportive environment that fosters diversity and inclusion