Public Relations Strategist

January 14

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PETA

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PETA is a global non-profit organization focused on animal rights and promoting ethical treatment of animals. People for the Ethical Treatment of Animals advocates against the use of animals for experimentation, food, clothing, and entertainment, and campaigns for animal rights by raising awareness and encouraging veganism. PETA conducts investigations, rescues animals, and promotes humane living practices. They offer resources, products, and educational campaigns to support their mission of ending animal exploitation.

animals • animal rights • farm animals • animal welfare • animal cruelty

201 - 500 employees

Founded 1980

🤝 Non-profit

🌍 Social Impact

🤲 Charity

📋 Description

• Advance animal rights by building public relations strategy to generate media coverage of PETA's campaigns • To coordinate outreach and correspondence with media representatives and establish long-lasting productive professional relationships to help ensure animal rights issues remain in the spotlight • Establish, develop and maintain contacts with reporters, editors, podcast hosts, and producers who cover, or would be interested in covering, issues related to PETA’s work, across all media platforms • Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts, including critical investigative, legal, and corporate animal-protection campaigns • Develop story ideas to highlight PETA’s work, particularly the organization’s lesser-known efforts • Create strategic direction for new pitch ideas and conceptualize ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns • Draft creative, concise, and interesting story pitches • Keep up to date on job transitions/changes in the journalism industry • Monitor trends in media coverage and news readership • Represent the organization to the media • Keep informed about PETA's work and media coverage • Keep informed about local and national news stories and track those that are relevant to PETA's campaigns • Perform any other duties assigned by the supervisor

🎯 Requirements

• Bachelor’s Degree or equivalent experience working in a professional environment • Minimum of five years of professional working experience in public relations or the media industry • Willingness and ability to be on call and during weekend and evening hours to cover breaking news • Demonstrated extensive knowledge of the media industry • Established relationship with national US reporters and editors preferred • Demonstrated ability to build effective relationships and deal with a variety of people in a professional manner • An interest in the news and public relations • Ability to deal with a variety of people in a professional manner • Ability to work on multiple projects simultaneously and stay organized • Proven ability to take initiative and follow-through • Ability to make sound judgments and work independently • Exceptional written and verbal communication skills • Ability to work well under pressure and meet tight deadlines • Thorough knowledge of animal rights issues and campaigns and a desire to pursue a career in animal rights • Professional appearance and adherence to a healthy vegan lifestyle • Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues in a professional manner • Commitment to the objectives of the organization