SEO Writer - Strategist

March 13

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PetLab Co.

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PetLab Co. is a company founded by pet owners, dedicated to creating high-quality pet supplements and products. Since its launch in 2018, it has grown a global community of over 300,000 loyal customers. PetLab offers a range of products including probiotics, joint support supplements, dental formulas, and allergy relief products for pets. Their products are made in the USA with globally sourced ingredients, and they focus on vet-reviewed and clinically studied formulas. PetLab Co. offers free shipping on subscription orders and is NASC certified, ensuring safety and quality for pet health products.

51 - 200 employees

Founded 2018

🛍️ eCommerce

🧘 Wellness

📋 Description

• SEO Writer & Strategist – Hybrid, or Remote in UK • About PetLab Co.: world leader in DTC pet supplement market. • Mission: transform pet health through high-quality, science-backed supplements. • Plan and execute the development of high-quality, search-optimised content. • Collaborate with teams to ensure SEO content aligns with brand growth strategy. • Responsible for researching, writing, and optimising content for pet health solutions. • Looking for analytical, detail-oriented writer with SEO content strategy background. • Experience conducting keyword research and optimising content. • Join a collaborative culture that rewards innovation and impact.

🎯 Requirements

• 3+ years of experience in SEO content writing, content strategy, or digital marketing. • Strong understanding of SEO principles, including keyword research, search intent, on-page optimisation, and content structuring. • Hands-on experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console. • Exceptional writing and editing skills with a portfolio of high-ranking SEO content. • Experience managing content from inception to execution including briefing assignments, coordinating with freelance writers and SMEs, editing, and publishing using a CMS such as Wordpress. • Ability to translate complex health and science topics into engaging, easy-to-understand content. • Knowledge of Google algorithms, E-E-A-T principles, and technical SEO basics. • Strong collaboration and project management skills, with the ability to work cross-functionally with marketing, creative, and development teams. • Experience working in DTC, eCommerce, or subscription-based businesses is a plus. • A growth mindset and the ability to adapt to a fast-paced environment.

🏖️ Benefits

• Private Health Care through Vitality • Generous Annual Leave – 28 days + public and bank holidays • Flexible Working Hours – We focus on results, not clock-watching! • Enhanced Maternity / Paternity / Adoption Leave • Puppy Therapy – We partner with Paws in Work to bring puppies into the office! • Generous Learning & Development Budget – We want you to keep growing. • Pet-Friendly Office – Dogs are always welcome! • Gympass Membership – Access to a variety of gyms and wellness programs. • Electric Vehicle Scheme – Salary sacrifice scheme for eco-friendly commuting. • Give Back Day – An extra day off to volunteer, plus a £50 charity contribution. • Health Cash Plan – Get cashback on health-related expenses like dental care.