Senior Director of Digital Marketing

March 4

🌵 Arizona – Remote

Although this job is listed in Arizona, this company may be open to hiring remote in other states.

💵 $190k - $220k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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P.F. Chang's

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P. F. Chang's is a dynamic restaurant brand known for its bold and flavorful culinary experiences. It emphasizes a culture of excellence and teamwork, offering career opportunities in restaurant management, team membership, and corporate roles. P. F. Chang's prioritizes exceptional guest experiences, innovation, and high standards of quality and service within a fast-paced hospitality environment. The company values individuals who are passionate about providing outstanding service and contributing to a vibrant community.

Restaurant • Asian food

10,000+ employees

Founded 1993

👥 B2C

📋 Description

• P.F. Chang’s seeks an experienced Sr. Director of Digital Marketing to lead our digital strategy and drive transformation. • Align marketing, technology, and operations with business goals to enhance engagement and revenue growth. • Develop and implement a comprehensive digital media and e-commerce strategy aligned with objectives. • Set and achieve goals for customer acquisition, retention, and revenue growth. • Ensure integration of digital initiatives across all business units for brand consistency. • Optimize e-commerce platforms to enhance user experience. • Leverage our 1P Funnel to drive traffic among current guests. • Oversee and refine the loyalty program to maximize engagement. • Use data analytics tools to track, measure, and report on performance. • Collaborate with the Guest Relations team to enhance the customer journey. • Identify and implement new technologies to improve customer experience and efficiency. • Lead and mentor a high-performing digital marketing and e-commerce team. • Manage relationships with vendors and agencies to optimize marketing efforts. • Work cross-functionally to ensure alignment of digital strategies. • Act as a digital advocate, driving transformation and innovation. • Develop and manage the digital media budget, optimizing ROI.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred). • 12+ years of progressive experience in digital marketing, e-commerce, or a similar field, with at least 5 years in a leadership role. • Proven success in digital media and e-commerce strategy execution. • Strong understanding of digital marketing channels, e-commerce platforms, and web/mobile development. • Strong analytical skills, with the ability to translate data into meaningful insights. • Strong leadership skills with experience in building and mentoring high-performing teams. • Superior communication skills and the ability to influence at all levels of the organization. • Ability to travel up to 25% of the time. • Knowledge of the restaurant or hospitality industry is a plus.

🏖️ Benefits

• Health Benefits: Comprehensive medical, dental, and vision plan options available starting the 1st of the month following the hire date. • Paid Vacation and Sick Time: 20 days per calendar year for full-time Global Support Center team members, prorated for new hires. • Paid Holidays: 11 company-selected holidays plus 2 floating holidays per year. • Lucky Cat Meal Card: Preloaded meal card for use at any corporate-owned P.F. Chang’s location.