Product Marketing Manager

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PolicyMe

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life insurance advice and education

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Description

• Join us at PolicyMe! We're modernizing insurance, and we'd like your help. Insurance is a $1T industry that has remained largely unchanged for decades and we want to change that. We're a remote-first, Toronto-based startup with big ambitions. • As the Product Marketing Manager, you'll play a crucial role in bringing PolicyMe’s new products to market, refining brand messaging, and empowering our Customer Success/Sales teams. You'll be the bridge between our Product, Growth and Customer Success/Sales teams, utilizing your skills to drive growth and strengthen our brand's positioning. • Reports To: VP of Growth

Requirements

• Proven marketing experience: 4-6 years of experience in product marketing, CPG brand management or consulting, with proven experience collaborating with a wide range of cross-functional teams (customer insights, product, sales, creative agencies, etc.). • You have exceptional analytics skills, with demonstrated abilities to extract, manipulate and interpret quantitative and qualitative data to inform decisions (SQL proficiency is a plus). • You are customer obsessed, and have demonstrated success conducting and translating customer research and insights into actionable insights for internal teams. • You take extreme ownership, are obsessed with digging deep to uncover the root of problems and then rallying others to drive immediate impact • You are a natural collaborator who builds trust, bridges gaps and partners across teams to empower others to operate more effectively • You have excellent communication and writing skills, and are able to concisely and effectively translate technical and creative concepts into customer-facing messaging and internal strategies • You have a wide range of marketing expertise and experience, and have the ability to leverage a range of tactics including paid media, CRM, PR, sales enablement, messaging, etc. to impact conversion rates and other key product marketing metrics • You are excited for the challenge of standing up a net-new function (0-1), proactively identifying high-impact problems and opportunities to prioritize