B2B Email Marketing Strategist

June 3

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Power Digital Marketing

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Search Engine Optimization (SEO) • Pay Per Click (PPC) • Branding and Creative Services • Social Media • Web Design and Development

501 - 1000 employees

🤝 B2B

👥 B2C

Description

• Define and drive email marketing and SMS strategy for PDM’s B2B clients • Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting • Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement • Collaborate with creative team to ensure brand guidelines are followed in emails • Report and provide recommendations on lifecycle programs’ performance monthly to clients • Use data to continuously test, measure and optimize the email marketing program • Partner and collaborate cross-functionally with all other internal digital channels

Requirements

• 2-5 years experience in B2B email marketing strategy, production and end-to-end campaign management • Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly • Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar • SMS experience (preferred) • Expertise in email best practices, including segmentation, deliverability, copy and design approaches. • Working knowledge of HTML/CSS for email coding • Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations

Benefits

• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Fully flex work environment: full-remote, in-office, or hybrid • Employee Assistance Program (EAP) • 13 observed national holidays + 2 mental health recharge days per year • 2 Free Employee Assistance Programs • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives