Paid Search Strategist - B2B

September 17

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Power Digital Marketing

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Search Engine Optimization (SEO) • Pay Per Click (PPC) • Branding and Creative Services • Social Media • Web Design and Development

501 - 1000 employees

🤝 B2B

👥 B2C

Description

• The B2B Paid Media Senior Strategist is responsible for owning the execution, performance, and growth of their cross-channel marketing services within their book of business. • They service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Paid Media advertising within the B2B marketing space. • The Senior Strategist is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. • On top of their Paid Media knowledge, the Senior Strategist has an understanding of a variety of B2B GTM strategies, cross-channel strategy, and how their services impact the broader media mix. • They are oriented towards the clients’ business success, tying their efforts to the greater business goals, and are able to communicate effectively with Executives. • Working in lockstep with our Client Services team, they are responsible for owning strategy, reporting, optimizations, client communication, and execution of all aspects of campaign creation and management, sometimes with the support of a Specialist. • The Senior Strategist is excellent at providing insights and forward thinking strategy to clients on an ongoing basis, and has a strong understanding of their services’ strategic nuances and the levers to pull to drive performance.

Requirements

• 3-4 years of digital marketing experience. 2+ years in agency setting • Experience in ABM-specific DSPs and supporting platforms, such as Demandbase, 6Sense, Terminus, etc. • Deep understanding of intent data from multiple platforms & how to integrate into overarching channel strategies • Minimum 3 years of hands-on experience with Paid Media Channels • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts • Experience with complex client org structures (multi-brand, multi-product, long sales cycle) within B2B ecommerce, hybrid, and sales-led organizations • Significant campaign management experience in each of the following additional campaign types: • LinkedIn • Performance Max • Bing Ads • ABM DSPs: Demandbase, 6Sense, Terminus, etc. • Additional significant campaign management experience in at least 3 of the following additional campaign types: • YouTube Ads • Meta • Display Advertising • Local campaigns • Content Syndication • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel • Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story

Benefits

• Base salary + commission opportunities. • Unlimited PTO (available on day one). • Fully flex work environment: full-remote, in-office, or hybrid sup. • 12 observed national holidays- including Juneteenth. • Regularly scheduled mental health and recharge days. • 401k plan. • Unlimited opportunities for professional growth within a rapidly growing firm. • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium. • Employee Assistance Program (EAP). • Quarterly awards and recognitions for outstanding performance. • Clear pathway to leadership for every position. • Opportunities to be involved in company DEI initiatives. • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s).