Senior Product Marketing Manager - Wellbeing Vertical

February 15

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PracticeTek

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PracticeTek is an innovative software and services company revolutionizing healthcare practices by delivering solutions that foster exceptional patient experiences and simplify the business operations of clinicians. The company empowers the growth of healthcare clinics across various specialties including dental, orthodontics, optometry, chiropractic, physical therapy, dermatology, and medical spas. With a focus on healthcare SaaS, PracticeTek collaborates with healthcare providers to help them scale efficiently and enhance the quality of care delivered to patients.

Healthcare Technology • Retail Healthcare

501 - 1000 employees

Founded 2020

⚕️ Healthcare Insurance

☁️ SaaS

🤝 B2B

📋 Description

• Lead wellbeing portfolio's product marketing strategy and drive market expansion through the leadership of a high-performing team • Shape go-to-market strategy for our comprehensive suite of wellbeing products • Oversee two Product Marketing Managers • Play a pivotal role in achieving growth objectives within the dental Total Addressable Market (TAM) • Drive revenue growth and market share expansion across the wellbeing portfolio through strategic marketing initiatives, competitive positioning, and market intelligence • Develop and execute comprehensive go-to-market strategies that align with business objectives and market opportunities • Work with the Channel team to optimize marketing spend and maintain budgetary responsibility across all wellbeing product lines • Build and maintain high-performing teams through effective coaching, career development, and performance management • Foster cross-functional collaboration with Sales, Product Management, and other key stakeholders to ensure cohesive strategy execution

🎯 Requirements

• Proven ability to inspire and develop high-performing teams • Strong decision-making capabilities with a focus on both short-term results and long-term strategy • Excellent communication and presentation skills with the ability to influence at all levels • Ability to navigate complex matrix organizations effectively • Deep understanding of the wellbeing industry, including market trends, competitive landscape and customer needs preferred • Experience with software solutions preferred • Strong financial acumen with experience in budget management and resource allocation • Results-oriented mindset with a focus on measurable outcomes