Senior Performance Manager
3 days ago
Description
• Responsible for developing, executing, and optimizing high-impact ad campaigns across Meta, TikTok and other experimental channels. • Design, launch, and manage paid media campaigns, focusing on maximizing ROAS. • Leverage data and insights to create targeted audience segments. • Utilize platform insights and analytics tools to make informed decisions. • Stay up-to-date with industry trends and platform updates. • Manage and optimize budget allocations across campaigns. • Work closely with the creative team to develop impactful ad content. • Continuously monitor, analyze, and optimize campaigns to achieve best-in-class performance metrics.
Requirements
• 5+ years of experience in performance marketing, specifically on Meta and TikTok. • Proficiency in data analysis and performance monitoring tools. • Excellent communication skills and a collaborative approach to working with creative and growth teams. • Analytical mindset with a passion for leveraging data to make strategic marketing decisions. • Strong understanding of audience segmentation, targeting, and A/B testing methodologies. • Proven success in optimizing campaigns to drive CPA, ROI, and user acquisition.
Benefits
• Competitive salary • Flexibility to work remotely • Health and wellness benefits to support your overall well-being • Opportunity for rapid career growth and personal development • Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools • Annual educational budget of up to $1,000
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