Demand Generation Lead

12 hours ago

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Description

• Develop and execute strategies that drive top-of-funnel growth and generate qualified leads for Jobspikr. • Create and implement multi-channel demand generation campaigns. • Collaborate with product and sales teams to align marketing strategies. • Manage and optimize paid digital marketing campaigns. • Drive the creation of marketing assets to support lead generation efforts. • Monitor, analyze, and report on campaign performance metrics. • Manage marketing automation workflows and lead nurturing programs. • Optimize the website for lead generation through SEO best practices. • Collaborate with content marketing to create thought leadership assets. • Build and manage relationships with external partners and agencies. • Work closely with the sales team to implement account-based marketing (ABM) strategies.

Requirements

• 5-7 years of experience in B2B demand generation, preferably in SaaS or technology-driven industries. • Proven track record of developing and executing successful demand generation campaigns that deliver measurable results and drive revenue growth. • Experience with marketing automation platforms like HubSpot, Marketo, or similar tools. • Strong analytical skills with the ability to interpret data, provide actionable insights, and optimize campaigns. • Knowledge of key digital marketing channels such as SEO, SEM, paid media, email, and content syndication. • Familiarity with CRM systems like Salesforce or HubSpot, and experience in managing lead-to-opportunity conversion processes. • Excellent communication and collaboration skills, with the ability to work cross-functionally and influence teams. • Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.

Benefits

• Competitive salary and benefits package. • Flexible work environment with remote work options. • Professional development opportunities. • A dynamic and inclusive workplace culture. • An environment where each employee is celebrated. • A one-time home office setup allowance, monthly allowances for internet bills, and child care allowance for new mothers/single parents. • Half-yearly performance appraisals. • Flexible working hours. • Commitment to diversity, gender equality, and equal opportunities.