Digital Marketing Analyst

2 days ago

Apply Now

Receive Emails with Similar Jobs

Providence

WebsiteLinkedInAll Job Openings

healthcare • hospital • mission and charity • not-for-profit • community hospital

10,000+

Description

• Be responsible for leading and supporting analytics processes for health plan products (core insurance and digital) and marketing programs • Lead and support a holistic analytics strategy to track, measure, report and pivot based on analytics results • Partner with marketing colleagues to align with overall business strategy • Engage with business partners to identify and shape central business questions that need to be answered by data analysis • Create and curate key customer segments, dashboards, and reports • Package and present analytical findings and communicate complex concepts to internal stakeholders and partners

Requirements

• Bachelor's Degree or equivalent education and experience • 7+ years of analytics experience with an emphasis on web and mobile products • 2+ years of web and/or marketing management experience • Experience with web analytics platforms such as Amplitude, Google Analytics Premium and/or Adobe Analytics • Experience with tag management tools such as Tealium, Google Tag Manager, Ensighten etc. • Demonstrated experience with visual storytelling, dashboarding, and reporting • Data mining and/or dashboarding experience • Experience in data governance for web and mobile analytics • Experience with statistical tools such as R or SAS, and query tools such as SQL • Experience supporting A/B/M testing, personalization, and programmatic teams/functions

Benefits

• Best-in-class benefits designed to support you and your family in staying well • Professional growth opportunities available • Financial security resources are provided