Digital Marketing Analyst

December 13

🇺🇸 United States – Remote

🌲 Oregon – Remote

Although this job is listed in Oregon, this company may be open to hiring remote in other states.

💵 $47 - $76 / hour

⏰ Full Time

🟠 Senior

🔴 Lead

🌐 Digital Marketing

🦅 H1B Visa Sponsor

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healthcare • hospital • mission and charity • not-for-profit • community hospital

10,000+ employees

Founded 1856

⚕️ Healthcare Insurance

Description

• Responsible for leading and supporting analytics processes for health plan products and marketing programs. • Lead and support a holistic analytics strategy to track, measure, report and pivot based on analytics results. • Partner with marketing colleagues to align with overall business strategy. • Maintain the web analytics reporting environment to keep data clean while growing platform capabilities. • Meet with marketing teammates to create analytics requirements for mobile or web products. • Engage with business partners to identify and shape central business questions. • Create and curate key customer segments, dashboards, and reports. • Develop processes to automate and scale insights operationalization. • Help democratize data and insights providing training and empowering citizen analysts. • Perform online campaign reporting and conversion analyses, interpreting results and developing recommendations.

Requirements

• Bachelor's Degree -OR- a combination of equivalent education and experience. • 7+ years of analytics experience with an emphasis on web and mobile products. • 2+ years of web and/or marketing management experience. • Experience with web analytics platforms such as: Amplitude, Google Analytics Premium and/or Adobe Analytics. • Experience with tag management tools such as: Tealium, Google Tag Manager, Ensighten etc. • Demonstrated experience with visual storytelling, dashboarding, and reporting. • Data mining and/or dashboarding experience. • Experience in data governance for web and mobile analytics. • Experience with statistical tools such as R or SAS, and query tools such as SQL. • Experience supporting A/B/M testing, personalization, and programmatic teams/functions.

Benefits

• Comprehensive benefits package including a retirement 401(k) Savings Plan with employer matching. • Health care benefits (medical, dental, vision). • Life insurance, disability insurance, time off benefits (paid parental leave, vacations, holidays). • Voluntary benefits, well-being resources and much more.