SEO Manager

Yesterday

🇺🇸 United States – Remote

⛷️ Utah – Remote

Although this job is listed in Utah, this company may be open to hiring remote in other states.

💵 $110.5k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

🦅 H1B Visa Sponsor

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Purple

WebsiteLinkedInAll Job Openings

Comfort Products • Seat Cushions • Mattresses • Sleep • Comfort

1001 - 5000 employees

Founded 1989

🛍️ eCommerce

🛒 Retail

🧘 Wellness

💰 Post-IPO Equity on 2023-02

Description

• Develop research, strategize, plan, and implement Purple's SEO strategy in partnership with Purple’s site owners, developers, and commerce leads. • Connect SEO outcomes to company goals and measure their impact on the business. • Develop and implement AI-driven content strategies that personalize the consumer experience, optimize for natural language search (voice and visual search), and ensure onsite content meets the intent of both human users and AI search algorithms. • Develop and execute SEO recommendations ensuring all components are consistent with branding, positioning, voice and messaging, and drive the desired outcome of increased qualified organic traffic on top search engines. • Think about the full user journey and touch points, providing a great user experience across multiple platforms. • Have an “always-on” mentality, keeping a pulse on SEO trends, current events, new industry evolutions, and best practices. • Track and report on campaign results with actionable steps to keep SEO efforts on plan. • Brainstorm new, creative approaches to SEO solutions to support creative team, PR, business partnerships, commerce platform, retail/wholesale, and events. • Conduct content gap analyses, competitive analysis, and keyword research. • Report on strategies and outcomes on a weekly and monthly basis to leadership teams.

Requirements

• 5+ years experience working in an active SEO role. • Experience working across marketing functions, media agencies, internal teams, and link and content providers on long-term equity and growth building for Purple.com. • Awareness of relevant updates on Google and Bing algorithm evolutions. • Strong knowledge of the entire media marketing industry and important trends that impact SEO and related initiatives. • Strong verbal, presentation, and written communication skills. • Well-organized with great time management skills. • Outstanding project management skills. • Excellent interpersonal and relationship building skills.

Benefits

• Medical • Dental • Vision • 401(k) Match • Flexible PTO • Earn a Mattress • Purple Swag • Amazing Purple Products