Senior Manager, Product Marketing

August 10

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Puzzle 🧩🚀

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Real-time accounting software that puts founders in control, designed to help startups succeed.

startups • saas • accounting • metrics • financials

11 - 50

Description

• Establish and lead all product marketing efforts at Puzzle, setting a strong foundation for future growth. • Refine our messaging and value propositions, and define all Ideal Customer Profiles (ICPs) and personas to ensure our product resonates with our target audience. • Work closely with the Product team to define the product roadmap, ensuring alignment with market needs and business goals. • Develop programs and content that assist startup founders and accountants in navigating the buying and adoption process of our new accounting platform. • Build strong relationships with counterparts in Product Management, Growth/Demand Generation, Partnerships, and Sales/Success to drive cohesive marketing strategies. • Own the creation and execution of the partnerships marketing playbook, enhancing our collaborative efforts. • Refine and optimize approaches for current and future state monetization opportunities. • Lead competitive intelligence initiatives to inform product differentiation and customer acquisition strategies.

Requirements

• 7+ years of product marketing experience in software companies, people management experience is a plus, but not required. • Ability to lead by influence across multiple functions, fostering collaboration and driving results. • Deep understanding of B2B SaaS, including bottoms-up, tops-down, and partnership-driven channels. • Exceptional storyteller and messaging expert, capable of crafting compelling narratives. • Direct experience with segment/solution marketing, tailoring strategies to different market needs. • Clear communicator and writer for both internal and external-facing assets. • Proven track record of leading world-class product launches and integrated marketing campaigns. • Ability to build, mentor, and inspire a high-performing team.