Paid Search Strategist

November 23

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Description

• QRY 101 • Hey there! We're QRY, a media-buying agency that specializes in scaling e-commerce brands. We know the ins and outs of paid media, use sophisticated data analytics, and employ a full-funnel marketing strategy to help brands reach their most valuable consumers. We're not just any company - we're driven, innovative, and all about creating a happy environment where people love what they do. • We’re looking for a Paid Search Strategist to join our rapidly growing team. The Paid Search Strategist will be responsible for developing, implementing, tracking, and optimizing paid search campaigns across multiple clients. • If you have experience leading and managing search / SEM budgets for retail and ecommerce brands, this could be a perfect position. You should have a strong understanding of how platforms, especially Google AdWords and Bing Ads, work and can be optimized and how to confidently communicate complex strategies and analytic results in an easy-to-understand manner. Last but not least, you should be independent, ambitious, driven, intellectually curious, and have a good sense of humor. • Sound good so far? Great! Let’s learn more about what the role involves… • Your day-to-day • This role involves successfully managing client campaigns in the digital advertising space across 4 main sectors: • Search Strategy: You’ll plan, book, and optimize paid search campaigns (i.e. Google AdWords, Youtube, Bing Ads, Amazon, etc) for 5-8 clients, utilizing available search planning tools to develop search plans. • You’ll strategize and implement A/B experiments to test keywords, bid strategies, ad copy, landing pages, offers, etc. • You’ll advise on paid search strategies, rationales and plans to meet client goals. • You’ll keep current on the latest trends in search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability. • With support from Associate Directors, you’ll manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives. • Performance: You’ll scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients. • You’ll act as a strategic advisor and recommend strategic pivots to increase the channel's performance. • Reporting + Forecasting: You'll enthusiastically present reports to clients highlighting the performance of your channels, how it assisted other channels in the funnel, how it affects the client's business, and recommended next steps. • You’ll complete a monthly forecast for respective channels based on budget and/or revenue goals. • Cross Channel Strategy + Collaboration: You’ll collaborate with the other media and creative agency team members to ensure creative specifications of negotiated plans are met. • You’ll consistently identify cross-channel strategies / collaborations with clients to improve performance. • You’ll effectively communicate with clients on teams' capabilities and opportunities and proactively offer solutions for ad hoc issues.

Requirements

• Experience: You have successful hands-on paid search or SEM experience in an agency environment. You know the ins and outs of making things run smoothly and have applied successful tactics in a previous role. • Education: Ideally, you have a bachelor's degree in marketing, science, or in a related field. • Analytical Mindset: You're an analytical thinker. You have experience turning complex data into digestible reports, seeing the big picture, and breaking it down into an actionable plan that gets results. • Communication: Your communication skills are top-notch and you can communicate with senior stakeholders effectively and efficiently. • Time Management: You're a master of time management. You know how to juggle multiple tasks effectively. • Industry Passion: The e-commerce, advertising, and agency space excite you. You're genuinely interested in these fields and eager to make an impact within them. • Creative Problem Solver: When challenges arise, you're ready to jump in and troubleshoot with creative solutions. You enjoy tackling problems head-on and finding innovative ways to overcome them. • Continuous Learner: You have a genuine passion for learning. You stay updated with the latest trends in digital advertising and marketing, always expanding your knowledge base. • Remote Work Environment: You understand the importance of a clean and quiet work environment suitable for video conferencing. You respect digital etiquette and ensure smooth virtual collaboration.

Benefits

• Competitive salary. We offer a market-rate salary ranging from $70,000.00 - $85,000.00 per year, based on experience. • Quarterly bonuses. Enjoy quarterly bonuses tied to company revenue. • USA remote flexibility. Choose your ideal workspace, whether it’s your home office or a coffee shop. • Time off made easy. Take advantage of our unlimited PTO policy (at least 14 days annually) and our 14 paid company holidays. • Comprehensive healthcare. We prioritize your wellbeing with exceptional health, dental, and vision insurance, fully covered for employees by QRY. We also offer a $100 monthly budget for your wellbeing, i.e. gym memberships, coworking day pass, etc. • Secure your future. Participate in our 401k program with a company match. • Growth and development. Nurture your learning and development with our investment to L&D, growth opportunities, and tools such as our Learning & Development Philosophy + Policy, role matrices, and skill assessments. • Latest tech. Team members are provided with the latest Macbook Pro and a one-time $500 stipend to set up their at-home workspace. • Celebrate and connect. Join us for annual team retreats (we’ve been to Austin, Tennessee, and Utah to name a few), weekly Coffee Chats, and monthly Happy Hours to foster our vibrant culture.