Digital Campaign Marketing Manager

November 21

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Rackspace Technology

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IT as a Service • Multi-Cloud • Managed Hosting • Managed AWS/Azure/Google Cloud Platform/OpenStack/Alibaba • Managed Private Cloud for VMware/Microsoft/OpenStack

5001 - 10000

Description

• The strategic Digital Campaign Marketing Manager leads the planning and orchestration of our multi-channel marketing initiatives, especially digital marketing. • This role is ideal for a visionary planner who excels in developing comprehensive marketing strategies and overseeing their implementation through cross-functional teams. • The Digital Marketing Campaign Manager will act as the architect of our marketing campaigns, coordinating between various stakeholders to ensure alignment with our business goals. • Their focus will be on crafting the campaign strategy, defining key objectives, and ensuring the seamless integration of all marketing efforts across digital, events, ABM, and other channels. • The successful candidate will have experience designing impactful, integrated marketing campaigns in support of Rackspace Technology's global initiatives. • Reporting to the Vice President, Private Cloud Marketing, you will develop innovative multi-channel marketing programs to create audience-targeted global campaigns. • You will work across revenue segments, target markets, and industries, and cross-functionally with sales, field and product marketing, and digital agencies to drive engagement and conversion through the marketing funnel, and track performance in support of business goals. • Location: Remote in the United States of America

Requirements

• Bachelor's degree in Business, Marketing, or a related field and at least 8+ years of experience in B2B software marketing, demand generation, or a related field. • Proven track record of successfully designing and creating integrated marketing campaigns that drive pipeline and revenue • Knowledge of best practices in B2B marketing, digital, demand generation, marketing automation, omni-channel marketing, customer marketing, and lead conversion programs • Excellent analytical skills and data-driven thinking • Exceptional communication, collaboration, and presentation skills • Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment • Experience working in a fast-paced, metrics-oriented environment, comfortable with analytics and adapting quickly to meet business needs • Flexibility to quickly adapt and align with business needs • Organizational skills to manage multiple projects with flawless execution • Excellent project management skills