Marketing Analytics Lead

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Apex Growth

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Growth Marketing • Conversion Rate Optimization • Paid Search

11 - 50

Description

• Own the reporting and measurement of marketing programs • Develop & maintain automated reporting to track client performance • Build accurate forecasting and pacing models • Collaborate to define data and analytics needs • Dive into marketing data, provide insights on conversion rates • Optimize business reporting and visualizations • Collaborate with client’s analytics teams and external vendors • Own measurement testing and analysis • Lead regular marketing performance meetings • Ensure channel owners understand their performance drivers

Requirements

• 5 years of experience working in data analytics • Bachelor's degree in economics, statistics, or related quantitative field  • Proficient in Google Analytics or Adobe Analytics • Strong understanding of customer cohorts, return on ad spend (ROAS) • Experience with geo-lift and on-platform incrementality testing, conversion lift measurement, multi-touch attribution models and holdout testing • Communication skills and storytelling applied to data analysis is essential • Strong project management skills, with ability to manage multiple projects simultaneously

Benefits

• A great flexible remote work environment—equal parts laid-back startup and motivated meritocracy • Daily opportunities to grow your technical skills and capabilities & professional development opportunities within the organization • A highly accomplished executive team with a plan to scale Apex Growth • A competitive salary and bonus structure • 401(k) with company matching • Generous (and by generous we mean unlimited) PTO • Paid Vacation, Paid Bereavement, and Paid Family Leave • Full Health Benefits (Dental, Vision, Wellness) • Learning and career development program