Senior Manager - Growth, CRM

February 14

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Rain

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Rain is a financial technology company that provides employers with an easy way to offer Earned Wage Access (EWA) to their employees. This service allows employees to access their earned wages instantly, enhancing their financial wellness and reducing stress related to paydays. Rain helps employers increase retention and job applications while integrating seamlessly with existing payroll systems. By offering Rain, companies can boost employee productivity and engagement, making it a valuable benefit across various industries.

fintech • financial services • finance • financial wellness • payroll

51 - 200 employees

Founded 2019

💳 Fintech

🤝 B2B

👥 HR Tech

📋 Description

• Drive the growth of the company by overseeing customer acquisition, engagement, retention, and product adoption strategies. • Define and execute the company’s growth initiatives, collaborating across departments, and managing the CRM Manager. • Improve our lifecycle marketing, analyze customer data, and create impactful campaigns that drive results while optimizing customer lifecycle. • Monitor growth KPIs, including customer acquisition cost (CAC), lifetime value (LTV), churn and user engagement, providing insights for optimization. • Manage the CRM Manager to execute campaigns effectively across various channels. • Collaborate with product teams to support the launch of new features and initiatives while ensuring alignment with product goals. • Work with analytics to track and report success of growth initiatives, identifying opportunities for continuous improvement.

🎯 Requirements

• 8+ years of experience in growth, marketing, or business development roles, ideally within a fintech, SaaS, or technology-driven company. • Deep technical understanding of CRM tool (how the tools work and how to manage them with the help of a PM and engineers) • Experience in managing cross-functional teams and driving growth • 5+ years of hands-on experience with CRM platforms and email marketing/mobile marketing platforms. • Advance proficiency in Excel and data analysis, with the ability to interpret and present data-drive insights to leadership. • Excellent leadership and communication skills, with a proven ability to motivate and manage and work cross-functionally to drive results. • Strong interpersonal and collaboration skills, with the ability to build relationships with key stakeholders across different departments. • Experience running A/B tests and analyzing campaign performance to optimize for engagements and conversion. • Strong technical skills, with experience in dynamic HTML, CSS, and Liquid Logic for building and deploying complex CRM programs.

🏖️ Benefits

• Flexible PTO • Medical, Dental, Vision, Life, Disability coverage • Parental leave • Monthly stipend • Equity options