Paid Ads Director

November 4

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Rankings.io

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Personal Injury Lawyer SEO • Law Firm SEO • SEO for Lawyers • Personal Injury Marketing • SEO

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Description

• This role will manage, oversee, and implement the overall paid ads strategy for our clients. • They will grow brand awareness and drive traffic across paid and organic strategies delivering enhanced engagement and market leading conversion. • In addition, they will develop the paid ads strategy and customer engagement by blending both brand and performance marketing for the company. • At Rankings.io, we are committed to providing end-to-end SEM services, including content creation, technical optimization, and keyword strategy for law firms looking for aggressive growth across multiple digital platforms. • Lead and manage a team of paid ad professionals, including hiring, training, and performance management. • Foster a collaborative and innovative team environment, encouraging knowledge sharing and skill development. • Delegate tasks and projects while ensuring the team's efforts are aligned with the overarching strategy. • Develop, execute, and optimize paid ad campaigns to drive customer acquisition, retention, and revenue growth, including digital and direct response marketing campaigns. • Collaborate closely with sales teams to align marketing strategies and tactics with overall business goals. • Develop multichannel strategy to drive marketing performance and capture incremental revenue. • Monitor and evaluate digital campaigns for optimization and continued effectiveness. • Consult on paid ad campaigns from initiation through to their execution and implementation. • Identify an optimal mix of digital marketing tactics to ensure broad coverage and a targeted demand gen / lead gen focus. • Manage relationships with external vendor partners, ensuring they deliver results. • Leverage AI and machine learning technologies, such as programmatic advertising, chatbots, and automated email campaigns, to optimize marketing performance and customer engagement. • Ensure the team's technical competencies are up-to-date and aligned with industry best practices, such as proficiency in paid ad automation platforms, analytics tools, and advertising platforms. • Comfortable conducting metrics analysis, setting KPIs, and interpretation of goals and reporting on the results to senior leadership.

Requirements

• 5+ years of experience in paid ads • 5+ years of people management/leadership experience • Extensive experience with SEO, paid search, social, and content marketing • Proven experience in managing and leading teams • Strong quantitative and analytical skills, such as experience with marketing analytics tools (e.g., Google Analytics), ROI analysis, and campaign performance tracking • Basic web technology skills, such as HTML, CSS, and JavaScript • Experience with AI applications in marketing, such as chatbots, predictive analytics, and marketing automation • Ability to translate strategy into projects and drive project execution

Benefits

• Starting from $90,000; pay commensurate with experience • Work remotely from home • 14 days PTO, first year • 3% match Simple IRA • 100% health insurance (including fully employer-funded coverage)