Email Marketing Manager

April 10

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Raptive

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Raptive is a full-service creator media company that empowers creators and publishers to maximize their ad revenue and grow their brands. By leveraging advanced technology and deep industry expertise, Raptive enables content creators to turn their passions into profitable ventures while maintaining quality audience engagement. The company provides a range of services including ad management and business solutions, ensuring that creators receive high earnings while advancing their influence in the digital space.

Digital Advertising • Programmatic Advertising • Brand Partnerships • Video • Product Development

201 - 500 employees

🛍️ eCommerce

📱 Media

☁️ SaaS

📋 Description

• Campaign Development & Execution • Write and implement AMPscript for personalization and dynamic content rendering within SFMC. • Own and maintain the email marketing calendar, ensuring alignment with broader marketing initiatives and business priorities. • Partner with the Director of Email Marketing and internal stakeholders to translate business needs into strategic, targeted messaging. • Collaborate with content and design teams to produce visually compelling, on-brand communications. • Streamline campaign timelines, manage approvals, and ensure high-quality, timely execution. • Performance Analysis & Optimization • Monitor and analyze email performance metrics (CTR, CTOR, unsubscribe rate, email influence on pipeline, revenue attribution, etc.) and translate insights into optimization strategies. • Conduct A/B testing to improve engagement–subject lines, content blocks, layouts, CTAs, and send times. • Audience Management & Deliverability • Manage segmentation and audience targeting strategies to improve engagement and personalization. • Maintain list hygiene, monitor bounce rates, and troubleshoot deliverability issues to optimize inbox placement. • Use SQL to query data, build custom segments, and support reporting and campaign logic. • Leverage both SQL and AMPscript to enhance dynamic content and personalized user journeys within SFMC.

🎯 Requirements

• 3–5 years of experience in hands-on email marketing, ideally in a fast-paced digital or content-driven organization. • Expertise in Salesforce Marketing Cloud (SFMC), including tools like Email Studio, Journey Builder, and Automation Studio. • Proficiency in AMPscript for implementing dynamic content and personalization in SFMC emails. • Intermediate SQL skills–comfortable writing queries for segmentation, reporting, and campaign logic. • Deep understanding of email best practices, including compliance, segmentation, testing, and lifecycle messaging. • Experience developing and executing A/B tests and optimizing based on performance data. • Analytical mindset–able to translate data into actionable insights and strategic recommendations. • Excellent project management and communication skills; thrives in a cross-functional, collaborative environment. • Detail-oriented, self-motivated, and adaptable to shifting priorities and timelines. • Nice to have (but not required): Familiarity with customer engagement platforms like Braze or Iterable. • Experience using sales engagement platforms such as SalesLoft.