Senior Marketing Operations Manager

January 7

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

⚔️ Virginia – Remote

Although this job is listed in Virginia, this company may be open to hiring remote in other states.

💵 $100k - $150k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

🦅 H1B Visa Sponsor

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Recorded Future

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Recorded Future is a leading provider of threat intelligence solutions, helping organizations see and prioritize potential threats in real-time so they can act to prevent attacks. Trusted by governments and large enterprises, Recorded Future offers comprehensive, unbiased threat intelligence that is used to secure critical infrastructure worldwide. Using their Intelligence Graph and cloud platform, they deliver timely and actionable insights by analyzing and structuring threat data from across the internet. Their services are crucial in mitigating risks such as ransomware attacks, digital risks, and supply chain vulnerabilities. With a strong reputation recognized by industry analysts, they stand at the forefront of modern defense solutions by integrating AI into security workflows.

Intelligence • Ransomware • Dark Web Monitoring • Supply & Third-Party Risk • Phishing

501 - 1000 employees

Founded 2010

🔒 Cybersecurity

🤖 Artificial Intelligence

🏢 Enterprise

💰 $25M Series E on 2017-10

📋 Description

• Manage and optimize marketing automation platforms, including Adobe Marketo Engage and HubSpot, to support lead management, campaign execution, and CRM integrations. • Build workflows and automation to streamline lead nurturing, scoring, and sales handoff processes. • Ensure system data integrity to support accurate reporting and performance analysis. • Develop and manage advanced lead scoring models to prioritize prospects for sales engagement. • Implement and maintain attribution models, such as multi-touch attribution, first-touch attribution, and last-touch attribution, to measure campaign performance and ROI. • Collaborate with marketing and sales teams to align on lead lifecycle definitions and scoring mechanisms. • Lead internal training sessions to ensure teams effectively use marketing technology platforms and capabilities. • Create and maintain documentation, guides, and best practices to empower internal stakeholders to leverage MarTech tools. • Provide ongoing technical support and troubleshooting for marketing operations tools and integrations. • Act as the point of contact for MarTech-related queries, ensuring optimal use of tools and driving adoption across teams. • Create and maintain dashboards and reports to provide visibility into pipeline performance and marketing impact. • Conduct regular audits to ensure data accuracy and actionable insights. • Use analytics to identify opportunities for optimizing pipeline velocity and campaign effectiveness. • Integrate marketing automation platforms with CRM systems (e.g., Salesforce) and third-party tools. • Work closely with Demand Generation, Field Marketing, and BDR teams to enhance collaboration and process efficiency. • Partner with leadership to develop investment frameworks, guide planning cycles, and support resource allocation. • Identify and lead initiatives to improve processes and operational efficiency. • Contribute to the long-term strategy for scaling marketing operations in a high-growth SaaS environment.

🎯 Requirements

• 5+ years of experience in marketing analytics, operations, marketing automation or related fields. • Proficiency with marketing automation tools, including Adobe Marketo Engage and HubSpot. • Working knowledge of CRM platforms, such as Salesforce. • Strong expertise in implementing and managing attribution models (e.g., multi-touch, first-touch, last-touch). • Familiarity with BI tools such as Domo, Looker, or Tableau. • Advanced Excel/Google Sheets skills for data manipulation and analysis. • Excellent communication skills, with a proven ability to collaborate across teams and present data-driven insights to stakeholders. • Proven ability to thrive in ambiguous situations and solve complex problems with a user-first mindset.

🏖️ Benefits

• Potential for incentive compensation • Equity • Medical, dental, vision, and life insurance • 401K