Senior Lifecycle Marketing Manager

2 days ago

Apply Now

Receive Emails with Similar Jobs

Reforge

WebsiteLinkedInAll Job Openings

Marketing • Analytics • Growth Strategy • Monetization • Retention

51 - 200 employees

Founded 2015

📚 Education

🏢 Enterprise

⚡ Productivity

💰 $60M Series B on 2022-03

Description

• You will report to our Lead for Strategy & Ops while also working closely with the CEO, COO and other product leaders to build out and execute our lifecycle marketing program, which is our biggest growth and engagement lever. • Reforge is evolving to empower product teams beyond education. • Our operating values are opinionated on purpose. • You will collaborate closely with teams across Product, Design, Engineering, and Sales, serving as the cohesive force that aligns marketing initiatives with organizational goals. • Build, manage, and optimize emails across all of our products. • Pull and analyze campaign reports to extract insights and transform those insights into actionable changes that will accelerate performance across conversion, engagement, and retention. • Collaborate with Product and Design to develop a deep, data-driven understanding of customer mindsets and behaviors to provide a remarkable user journey at every touchpoint. • Monitor our marketing communications health and the quality of our marketing data. • Build, manage and optimize engagement and retention systems and campaigns across channels iterating continuously to improve performance and long-term loyalty. • Collaborate with Product and Engineering to upgrade our data availability, MarTech integrations and product features to work seamlessly with all lifecycle programs.

Requirements

• 4+ years experience working in email or lifecycle marketing, ideally at a tech startup. • You are a technical Marketer with a background in lifecycle marketing and with experience managing MarTech stacks. • You have experience with a variety of Marketing Automation Tools, analytics platforms, and data integration technologies. • You have excellent interpersonal communication skills and you know how to work with everyone. • You are naturally self-directed, operate at a high cadence, and are enthusiastic about remote work. • Track record of building dashboards, providing regular reporting, and ultimately moving numbers for the business. • You are highly capable with data but also have strong writing skills.

Benefits

• Flexible/Distributed Work Environment • Healthcare • Salary + Equity • 401k • Flexible PTO