Digital Marketing Manager

August 27

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Description

• Account Based Marketing (ABM): Drive personalized one-to-few ABM campaigns at scale for our target accounts • Digital Advertising Strategy & Execution: Develop, implement, and optimize paid media strategies to move target accounts through awareness, engagement and conversion stages at the top of the funnel • A/B Testing: Continuously test and refine conversion points on our website, using data-driven insights to iterate and optimize performance • Data Analysis & Reporting: Translate performance data from digital platforms into actionable insights, connecting the dots between marketing activities and lead/opportunity creation within Salesforce

Requirements

• 3-5 years of experience in Digital Marketing or Account Based Marketing • Collaboration & Communication: You’re able to work closely with cross-functional teams to align digital strategies with overall business goals • Customer Focus: You can understand audience behavior and use that knowledge to inform channel mix and optimize conversion • Track Record of Success: You have expertise in ABM and Digital Marketing to enterprise accounts. Hands-on experience managing and optimizing ABM tools like Demandbase or 6sense is a plus • Data-savvy: Experience in translating marketing data into business insights, preferably with Salesforce CRM experience • Flexible & Adaptable: Highly organized, action-oriented, and able to manage multiple priorities in a fast-paced environment • Growth Mindset: You’re looking to grow in your career and try new things. You’re curious and informed about the latest technologies, including generative AI tools, to drive efficiencies and smarter working practices within your role