Marketing Manager

March 18

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ResMed

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ResMed is a global leader in sleep technology and respiratory care, focused on improving out-of-hospital care to enhance the health and quality of life for individuals with chronic diseases. With over 30 years of innovation, ResMed develops life-changing technology and provides software platforms that support medical professionals and caregivers in helping patients manage their health from home or in preferred care settings. The company is committed to diversity and inclusion, supporting a wide range of professionals in building meaningful careers, and shaping the future of connected health care with the goal of impacting 250 million lives worldwide.

Sleep apnea • COPD • Out-of-hospital care • Home medical equipment • durable medical equipment

5001 - 10000 employees

Founded 1989

⚕️ Healthcare Insurance

☁️ SaaS

💰 Post-IPO Debt on 2019-07

📋 Description

• Lead marketing strategy, planning and execution for our portfolio of services targeting new prospects and existing customers in the home health & hospice markets • Develop integrated marketing campaigns and programs to drive awareness, demand and leads to grow the services • Support the Sales team and the selling process with effective tools, collateral, PowerPoint presentations, competitive analysis, RFP support, as required for success • Work with product managers to develop value propositions, positioning, messaging and proof points for new offers • Work with marketing partners in creative, digital, copywriting and project management to bring campaigns, programs and initiatives to market • Leverage, and in some cases lead, customer insights and segmentation, and market research to inform and validate marketing direction and/or messaging • Collaborate effectively with the Business leaders and cross functional teams to develop and execute the overall business strategy • Establish annual and quarterly marketing metrics that ladder up to the business objectives and report out on these at the Monthly operations reviews • Work with external key market influencers (including national associations and others who may influence the buying decision of our prospects) to serve business objectives • Develop, in partnership with our content marketing team, the content strategy and content to support demand generation and content marketing campaigns • Engage with outside vendors and agencies, as needed, for expertise and additional bandwidth as required to meet business needs

🎯 Requirements

• Bachelor’s degree in Marketing, Communications or a relevant discipline, MBA preferred; • 5+ years of B2B marketing experience, SaaS preferred • Experience in healthcare industry preferred • High energy and passion for marketing and driving business growth coupled with a proven track record that demonstrates positive results • Outstanding communication, teamwork, collaboration, and project management skills • Ability to use data and analytics to identify marketing opportunities, evaluate the effectiveness of marketing investments and lead gen programs and prepare executive briefings • Ability to communicate with and influence cross-functional teams without formal authority • Knowledge of CRM, Salesforce, GoToMeeting/Webinar, etc. • Strong in Excel and PowerPoint • Must be available to travel up to 20% of the time