Marketing Data Analyst

October 31

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Description

• Build and manage targeted audience segments for marketing campaigns based on customer behavior, demographics, and engagement data. • Analyze marketing campaign performance, providing actionable insights to optimize future strategies and improve ROI. • Maintain and update customer data in the CRM, ensuring accuracy and efficient segmentation for personalized marketing efforts. • Collaborate with marketing teams to develop data-driven strategies that enhance targeting, messaging, and overall campaign effectiveness. • Create and maintain detailed reports on key marketing metrics, tracking trends and identifying opportunities for optimization. • Continuously monitor and refine audience lists and segmentation criteria to increase the relevance and efficiency of marketing communications. • Conduct research to enhance and expand contact and account lists, ensuring that they are up-to-date and aligned with target audience profiles for more effective marketing outreach. • Regularly inform key stakeholders on marketing campaign performance to ensure alignment and decision making on data-driven marketing strategies.

Requirements

• 1-3+ years in a marketing data management, data analytics, or related role, with a strong focus on audience segmentation and campaign analysis. • Bachelor’s degree in marketing, data analytics, business, or a related field. • Proficiency with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo) and data visualization tools (e.g., Tableau, Power BI). • Strong analytical skills with the ability to interpret complex data sets and provide actionable insights. • Advanced Excel skills and experience with SQL or similar query languages for data extraction and manipulation. • Excellent communication and collaboration skills, with the ability to work cross-functionally with marketing, sales, and product teams. • Strong attention to detail and organizational skills, with a focus on data accuracy and compliance with privacy regulations. • Previous experience at a high-growth B2B SaaS company preferred. • Willingness and ability to travel for industry events, company meetings, or team collaboration, as needed to support marketing initiatives.

Benefits

• Competitive pay • Medical, Dental and Vision benefits including HSA/FSA • 401k with Employer Match • 100% paid short term and long-term disability insurance • PTO plan and 10 paid company holidays