T-Shaped Marketing Manager

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Revpanda Group

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Description

• We are seeking an experienced T-Shaped Marketing Manager. • You will play a pivotal role in driving our marketing efforts to new heights. • You will be responsible for both the breadth and depth of marketing strategies, ensuring a comprehensive approach to reaching our target audience while excelling in a specialized area. • Develop and implement email marketing and social media strategies, considering target audiences and company marketing goals (ROI and KPIs). • Generate leads and support the sales team with conversion. • Take the lead in the creation and optimization of content for email newsletters and social media channels. • Plan and launch marketing campaigns, including goal-setting, channel selection, and performance analysis. • Manage and optimize advertising budgets for efficient resource utilization. • Collaborate closely with other teams, including designers, copywriters, and developers, to create cohesive and engaging content. • Stay up-to-date with the latest trends, tools, and best practices in the marketing industry and apply them to our marketing efforts.

Requirements

• 3+ years of relevant experience in a similar position with a proven track record of driving conversion and growth • Bachelor's degree in Marketing, Business, or a related field will be considered as advantage • Understanding of the principles of social media marketing in emails and a can-do attitude to improve the likelihood of open rates and click-throughs, enhancing the conversion rate of campaigns • Proficiency in Google Ads and other relevant advertising platforms • Strong expertise in A/B testing and optimization techniques to improve conversion rates • Experience in growth-hacking strategies to drive rapid and sustainable business growth • Excellent written and verbal communication skills in English • Ability to work seamlessly within a team and collaborate effectively with cross-functional teams to achieve shared goals • Highly organized, detail-oriented, and capable of planning and executing projects without missing a beat

Benefits

• Diverse career growth opportunities • Friendly and supportive colleagues • Highly competitive salary and bonuses • Performance related bonuses • "Refer a friend" bonus • Possibility of successfully managing work-life balance • Corporate events • Advanced benefits package (public holidays, additional days off, etc) • Paid trainings and work-related courses • Corporate travel opportunities