Marketing Officer

3 days ago

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LINC

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Organizational Development • Capacity Building • Strategy • Organizational Network Analysis • Training and Facilitation

11 - 50 employees

🤝 Non-profit

📚 Education

Description

• Responsible for implementing and maintaining the company's email and printed mail marketing strategy while maintaining LINC’s brand and mission. • Build and grow LINC’s brand through digital design to be used in emails, social media posts, printed material and website design. • Assist in managing LINC’s presence and voice on Instagram, Facebook, and LinkedIn through original content and engagement. • Work closely with LINC team to manage and build a marketing strategy for emails and printed mail. • Communicate with all volunteers to build relevant and engaging email content, create artwork and designs for printed material. • Review engagements, clicks, donations, unsubscribed, etc. • Maintain Printed Mail Only list and communicate directly with third party printer. • Collaborate with marketing contractor to design, implement, and approve social media strategy to align with business goals and ensure brand consistency. • Provide monthly analytic review on post engagements, shares, followers, etc. • Generate creative, engaging content a minimum of once a week on all three platforms. • Manage and keep each platform profile’s design and content up-to-date.

Requirements

• Excellent communication, multitasking, creative and analytical skills • Critical thinker and problem-solving skills • Excellent time-management skills, exceptional organizational and technical skills • Proven work experience in social media marketing, content management, digital design, and/or email marketing strategy. • A portfolio of previous digital design work to showcase experience and creativity • Basic knowledge of SEO and keyword research and latest digital marketing trends • Sense of ownership and pride in your performance and its impact on LINC’s success • Ability to learn new marketing platforms (CRM) • Solid knowledge of design software programs, such as Adobe Creative Suite or Canva • Subject to background check