Marketing Officer

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Organizational Development • Capacity Building • Strategy • Organizational Network Analysis • Training and Facilitation

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Description

• Responsible for implementing and maintaining the company's email and printed mail marketing strategy while maintaining LINC’s brand and mission. • Build and grow LINC’s brand through digital design to be used in emails, social media posts, printed material and website design. • Assist in managing LINC’s presence and voice on Instagram, Facebook, and LinkedIn through original content and engagement. • Work closely with LINC team to manage and build a marketing strategy for emails and printed mail. • Communicate with all volunteers to build relevant and engaging email content, create artwork and designs for printed material • Design, create and schedule content for: Newsletters, Campaigns and Events, End of Year Giving, Impact Reports, Donor Stewardship Plan, LINC letterheads, brochures, and promotional materials. • Collaborate with CEO to ensure designs align with the brand image and maintain consistency in designs and content across all company platforms. • Work with Web Developer to oversee the implementation of new content and design on our website. • Learn and utilize email features in our CRM. • Develop and present email marketing reports to Board of Directors quarterly. • Collaborate with marketing contractor to design, implement, approve social media strategy to align with business goals and ensure brand consistency. • Generate creative, engaging content (text, image and video) a minimum of once a week on all three platforms. • Communicate with followers, respond to queries in a timely manner and monitor reviews. • Work with Account Manager to connect with past and current donors and volunteers on social media platforms.

Requirements

• Excellent communication, multitasking, creative and analytical skills • Critical thinker and problem-solving skills • Excellent time-management skills, exceptional organizational and technical skills • Proven work experience in social media marketing, content management, digital design, and/or email marketing strategy. • A portfolio of previous digital design work to showcase experience and creativity • Basic knowledge of SEO and keyword research and latest digital marketing trends • Sense of ownership and pride in your performance and its impact on LINC’s success • Ability to learn new marketing platforms (CRM) • Solid knowledge of design software programs, such as Adobe Creative Suite or Canva • Subject to background check