Customer Marketing Manager

December 5, 2024

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GiveCampus

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GiveCampus is a fundraising platform specifically designed to support educational institutions. It provides a comprehensive suite of solutions to facilitate and enhance online giving, giving days, and crowdfunding efforts. The platform offers tools for volunteer management, donor engagement, solicitation, and stewardship, as well as wealth data insights. GiveCampus leverages artificial intelligence to improve donor interactions and integrates seamlessly with existing systems for reporting and analytics. With a focus on user-friendliness and mobile-first design, GiveCampus has helped schools, colleges, and universities streamline the donor experience, increase donations, and effectively manage campaigns. It supports various payment methods, including mobile wallets and cryptocurrencies, and is praised for its customer service and reliability.

Fundraising • Education • Social Networking • Advancement Software • Fundraising Solutions

51 - 200 employees

Founded 2015

🤲 Charity

📚 Education

☁️ SaaS

💰 $50M Private Equity Round on 2022-09

📋 Description

• Support the development and execution of all GiveCampus customer marketing efforts, with an eye towards adoption, utilization, and especially cross-sell and retention. • Recommend and execute marketing campaign strategies and tactics that align with the company's business growth objectives. • Provide reports on the performance of these campaigns, offering insights and recommendations for optimization. • Gain a deep understanding of the challenges and motivations of GiveCampus Partners and our products. • Utilize this insight to develop and execute highly creative and relevant campaigns that enhance engagement, drive adoption, boost retention, and promote growth. • Drive engagement and outcomes by building content across various channels, including email campaigns, webinars, blogs, social media, and more. • Manage overall customer communications calendar and email template creation for the Partner Success team. • Spearhead a customer reference and referral program that supports a variety of marketing activities from thought leadership and PR to sales enablement and closing new deals. • Manage and actively engage with our customer community to foster a positive and interactive environment.

🎯 Requirements

• A passion for working at a highly mission-driven organization to advance the quality, accessibility, and affordability of education • 3+ years of experience driving customer marketing at a B2B or edtech organization • Experience working with a marketing tech stack that includes marketing automation (HubSpot experience is a bonus), Salesforce, and events marketing platforms • A penchant for making data-driven decisions where possible, but equally adept at trusting your gut, moving quickly, and making optimizations along the way • The ability to multitask and prioritize initiatives while managing expectations in a fast-paced — but always fun — environment • strong written and verbal communication skills and demonstrate the ability to convey complex ideas effectively.