Field Marketing Manager - Northeast

December 3

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Cyera

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Data Security Platform • Data Security Posture Management • Discovery and Classification • Data Detection and Response • Data Access Governance

201 - 500 employees

🔒 Cybersecurity

🏢 Enterprise

Description

• Come join the company reinventing data security, empowering businesses to realize the full potential of their data. • We are looking for world-class talent to join us as we usher in the new era of data security. • Actively support quality pipeline development and brand awareness within region through field and channel marketing programs, events, and campaigns. • Develop pipeline generation programs for large enterprise accounts. • Create and deliver integrated marketing programs for target region, including digital marketing, Cyera events, 3rd party event sponsorships, direct mail, teleprospecting, etc. • Collaborate with sales to ensure optimization of pipeline coverage, acceleration and alignment across territories. • Support territory planning and sales alignment within region. • Partner with business development team on targeting and lead follow up prioritization and progression. • Educate and enable sales team on new and planned marketing activities. • Measure and analyze field marketing performance against target plan. • Manage and balance regional field marketing budget and spend. • Work with the regional channel team to develop co-marketing plans with partners and alliances. • Improve waterfall metrics, including reach, conversion, velocity, value, and return. • Develop and implement highly relevant messaging for single accounts and account clusters. • Manage all event logistics including onsite management of events, ensuring flawless execution and liaise with event venues on event schedules, rooms, AV, catering etc. • Work with campaigns to develop content specific to larger enterprise companies.

Requirements

• Minimum of five (5) years experience delivering enterprise Field Marketing excellence • Highly knowledgeable about demand generation and marketing best practices • Results–oriented with a passion for performance measurement and analytics • Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand • Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees • Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets • Experience developing regional and channel plans to support account-based marketing • Demonstrated ability to build highly effective working relationships with sales and marketing • Ability to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements • Strong understanding of content creation to target audiences with a tailored messaging • Experience in segmentation analysis, budgeting and building business cases • Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration • Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI • How to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)

Benefits

• Ability to work remotely, with office setup reimbursement • Competitive salary • Unlimited PTO • Paid holidays and sick time • Health, vision, and dental insurance • Life, short and long-term disability insurance