Digital Acquisition Marketing Specialist

November 23

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Golden Hippo

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Direct Response Marketing • consumer goods • eCommerce • Marketing • Digital Advertising

201 - 500 employees

🧘 Wellness

💄 Beauty

👥 B2C

Description

• Embark on a thrilling journey of setting up, managing, and analyzing paid media campaigns. • Collaborate with our talented team members from various departments, transforming marketing projects from mere ideas into magnificent realities. • Take charge of external partners and agencies, ensuring they stay on track to meet our lofty company goals. • Unleash your creative superpowers! Conduct A/B tests for both eye-catching creatives and captivating landing pages. • Wield the power of data! Harness the forces of both qualitative and quantitative information to forge a conversion rate optimization strategy and testing plan. • Track and analyze the performance of each advertising channel and campaign, identifying areas for improvement. • Ascend to new heights of customer experience! Optimize SEO, customer support, and our branded site. • Play the role of the content connoisseur! Review new content submissions, offering your invaluable feedback. • Stay ahead of the game! Keep a close eye on industry standards and new media programs/opportunities. • Be the glue that holds us together - Act as the point person for individual customer acquisition funnels. • Be ready for any surprises that come your way as a member of our Golden Hippo team.

Requirements

• Possess a knack for mathematics and analytics. You see patterns and insights where others see chaos. • Embrace the unknown! You’re open to learning new concepts and systems faster than a speeding bullet. • Attention to detail is your superpower! Your accuracy knows no bounds. • Juggle multiple projects like a true virtuoso, organizing and prioritizing your workload with ease. • Your communication skills are legendary! Verbal or written, you know how to captivate your audience. • The spirit of success burns within you. You’re self-motivated and driven to achieve greatness. • You’ve already embarked on a digital marketing journey for 1-3 years, preferably in digital acquisition/performance marketing. The more experience, the better! • You’re a native advertising expert, having ventured into platforms like Taboola and Outbrain. • You’ve dabbled in the mystical arts of A/B testing, using your powers to optimize sales funnels. • Proficiency in spreadsheets (Microsoft Excel and Google Docs) is your secret weapon. You’re also comfortable wielding basic image editing spells using Photoshop. Experience with Salesforce is a plus! • High school Diploma or GED.

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans. • Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date. • We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being. • Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. • Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development. • Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs. • Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded. • Reimbursements for a portion of personal cell phone and internet usage for eligible employees. • For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym. • Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.