Portfolio Marketing Manager

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AI & Automation Solutions • Clinical Trial Randomization • Clinical Supplies Management • Clinical Supplies Chain Management • Clinical Trial Supplies Software

201 - 500

Description

• The Portfolio Marketing Manager develops and implements strategies that position and promote the company’s portfolio of products and solutions as a cohesive, high-value offering. • This role is critical in driving awareness of our offerings and supporting business growth. • We are seeking a skilled and experienced individual to craft compelling portfolio messaging, execute go-to-market strategies, and align marketing efforts across multiple products. • This role will collaborate closely with Product Management, Revenue Enablement, Sales, and Marketing to ensure consistent positioning and maximize the portfolio’s impact on revenue and customer satisfaction. • Develop and execute go-to-market strategies for a portfolio of offerings, including new and upcoming technology products and features. • Create and refine portfolio-level messaging and positioning that differentiate our offerings in the market. • Collaborate with cross-functional teams to align go-to-market plans and marketing efforts across products. • Develop and maintain marketing content and sales tools, including web pages, fact sheets, presentations, and promotional content in collaboration with Marketing’s internal creative team. • Drive and support marketing campaigns and initiatives to drive awareness and consideration. • Collaborate with partners to enable internal teams to effectively sell and deliver products and features. • Evaluate and report on the effectiveness of portfolio marketing efforts.

Requirements

• 3+ years proven experience in product or portfolio marketing, preferably in B2B SaaS companies • Bachelor’s degree in Marketing, Business, Computer Science, or related field • Experience in developing and executing go-to-market strategies for technical products • Proficiency in marketing tools such as CRM, marketing automation tools, ABM platforms, and analytics tools • Strong written and verbal communication skills, with a track record of crafting marketing materials • Ability to work independently and collaboratively to achieve goals • Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously • Familiarity with the learning and development or human resources industry is a plus

Benefits

• Click here for an overview of the benefits DDI offers.