Content Marketing Manager

2 days ago

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Rewiring America

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Description

• Develop and execute marketing strategies to engage and grow the audience. • Collaborate with the Content Studio to develop compelling content for various audience segments. • Plan, execute, and optimize social and referral marketing campaigns. • Own organic search traffic strategy for improved visibility and lead generation. • Build relationships with partners and influencers. • Analyze audience data and campaign performance metrics. • Tailor content for national and local audiences. • Identify key audience segments for personalized marketing approaches. • Optimize landing pages and sign-up elements for conversion. • Report on campaign performance, audience insights, and strategic recommendations.

Requirements

• 3+ years of experience in digital / inbound / growth marketing, audience development, or a related discipline. • Track record of success in scaling audiences in a double-digit growth environment. • Strong analytical skills to interpret data and make data-driven decisions. • Excellent verbal and written communication skills. • Proven ability to manage multiple projects simultaneously and meet deadlines. • Creative thinker to develop innovative organic and referral marketing strategies. • Team player to work effectively with cross-functional teams. • Ability to adapt to a fast-paced, changing environment. • Proficiency in marketing tools and platforms such as Google Analytics, Salesforce, Amplitude, Google Search Console, AHREFs, and more.

Benefits

• 100% employer-paid health, dental, and vision insurance for employees (and families). • 401k with 3% automatic contribution and up to 3% employer match. • Pre-tax transportation benefits. • 160 hours of vacation time, 80 hours of health leave, 2 days of casual leave, and 20 hours of volunteer leave annually. • 11 paid holidays annually (13 during elections). • Office closure between Christmas and New Year. • 12 weeks of paid family and medical leave after 90 days of employment. • Up to 16 weeks of parental leave starting from day 1.