VP of Brand

March 14

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Right Hand

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Right Hand is a specialized search firm founded by Zaharo Tsekouras, a former Chief of Staff and venture capitalist. The company focuses on placing top-tier Chief of Staff talent in the C-suite to enhance the efficiency and effectiveness of executive teams. Right Hand offers Chief of Staff placement services, executive coaching, and mentoring support to help executives work effectively with Chiefs of Staff. The firm is dedicated to sourcing and matching culture-aligned Chiefs of Staff to drive communication and decision-making within organizations.

Recruiting and Consulting

- employees

🎯 Recruitment

👥 HR Tech

🤝 B2B

📋 Description

• Our client is seeking an experienced and visionary Vice President of Brand to lead the evolution of their brand presence and strengthen their emotional connection with customers. • This role will be instrumental in crafting a cohesive and compelling narrative, developing impactful campaigns, and delivering innovative brand experiences that inspire loyalty and growth. • Own and articulate the core narrative to build deeper emotional connections with their community. • Collaborate with content, marketing, and creative teams to ensure consistent and compelling storytelling across all channels. • Develop and execute strategies to connect with customers on an emotional level, turning consumers into passionate brand advocates. • Leverage consumer insights and data to understand and amplify the unique values that resonate with their audience. • Conceptualize and execute experiential activations (events, partnerships, campaigns) that bring the brand to life in innovative and memorable ways. • Work cross-functionally with marketing, sales, and product teams to ensure seamless integration of experiential strategies into broader business objectives. • Build and lead a high-performing team of brand strategists, creatives, and project managers. • Foster a culture of creativity, innovation, and collaboration within the organization. • Define success metrics for brand initiatives and ensure measurable impact on customer retention, brand equity, and market share. • Report on brand performance and recommend adjustments to strategies based on insights and trends.

🎯 Requirements

• Proven experience (8+ years) in brand leadership roles within high-growth CPG, beverage, or wellness industries. • Deep expertise in brand storytelling and emotional marketing strategies. • Demonstrated success in building experiential brand activations that drive engagement and loyalty. • Exceptional leadership and team-building skills, with a history of managing diverse creative and strategic teams. • The data-driven mindset with the ability to balance creative vision and measurable outcomes. • Excellent communication and interpersonal skills, with the ability to influence across all levels of the organization.

🏖️ Benefits

• Be part of a mission-driven company revolutionizing the way people start their day. • Competitive salary with performance-based incentives. • Equity opportunities in a rapidly growing brand. • Flexible, remote work environment. • A passionate and innovative team that values creativity and collaboration.