Senior Content Strategist

November 12

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Risepoint

WebsiteLinkedInAll Job Openings

higher education management • online education • edtech

1001 - 5000 employees

Founded 2018

📚 Education

🤝 B2B

☁️ SaaS

Description

• Collaborate closely with the head of B2B Marketing and cross-functional teams. • Drive compelling and strategic content for B2B initiatives. • Develop and finalize content for email, sales communication, and marketing campaigns. • Coordinate with the Risepoint Brand Team on external-facing assets. • Analyze content usage and performance metrics to improve content efficiency. • Write scripts for conferences and blogs; publish social media posts. • Ensure all B2B materials align with brand communication and tone of voice. • Monitor inbox and manage requests from relevant departments. • Maintain a library of research materials and stay updated on market trends. • Adhere to deadlines and work proactively to elevate the brand among partners.

Requirements

• Bachelor's degree in communications, marketing, education, journalism or related field required • 5-10 years of experience developing content and content strategy for the higher education in the B2B space required • Computer proficiency with Microsoft Office required. Advanced user PowerPoint desired. • Experience using Teams, Outlook. Intermediate - Advanced Required • Experienced writer, knowledgeable about the online program management industry. • Proven examples of long-form writing (white papers, case studies) and short-form content (articles, flyers, ads, etc.) • Skilled in using data and research in developing content, editing, analysis, and optimization • Excellent communication skills, teamwork and diplomacy are essential; • Excellent writing skills, customer-facing skills, and collaborate well with others • Work creatively and manage multiple projects simultaneously with a strong attention to detail • Proven experience delivering content within or before deadlines • Ability to draw from network of skilled freelancers as needed for select writing projects • Working knowledge of Adobe Suite • Knowledge of writing for direct response marketing a plus (not required)

Benefits

• 18 days PTO + Winter Shutdown • 12 designated holidays + 1 floating holiday • Medical – four options • Dental • Vision • Life & Disability (company paid) • Flexible Spending Account & Health Savings Account • Retirement plan with company match • Maternity / Paternity / Parental Leave (company paid) • Volunteer Time Off • Wellness program • Alternative medicine options • Pet discounts • Accident, Critical Illness and Hospital Indemnity • Continuous Professional and Leadership Development Programs • Tuition Reimbursement for employees and their dependents • Rewards & Recognition programs