VP, Partner Brand - Creative

5 days ago

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Risepoint

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Risepoint is an education technology company that partners with universities to expand access to affordable, workforce-focused online programs that deliver a high return on investment for students. With over 125 university partners, Risepoint supports the launch and growth of online degree programs in critical areas such as nursing, teaching, business, and public service. The company provides a range of services including marketing, student support, and technology implementation, aiming to help regional universities reach new students and increase enrollments. Risepoint's mission is to create enduring growth through accessible education, particularly for working adults seeking advancement in fields like healthcare, business, education, and technology.

higher education management • online education • edtech

1001 - 5000 employees

Founded 2018

📚 Education

🤝 B2B

☁️ SaaS

📋 Description

• Risepoint is seeking a VP of Partner Brand and Creative to lead the strategic development and execution of tailored brand and creative strategies and campaigns. • The VP will report to the SVP of Product Marketing and lead our Creative Operations, Partner Brand Strategy, Content, Design and Video Production teams. • Lead the strategic and creative execution of our partners’ brand positioning, creative direction, and execution. • Provide strategic guidance on brand frameworks, benefit ladders, and strategic messaging created by our creative team on behalf of our university partners. • Set the standards, KPIs, and resource allocation guidelines and metrics for the Creative team and brief-to-execution process. • Optimize project management processes and provide transparency on work allocation, timelines, and resourcing. • Own the creative execution and operational process of our new partner launches and new degree launches. • Collaborate with various teams to align partner and company strategic priorities. • Effectively manage team deliverables and communicate expectations with team and stakeholders.

🎯 Requirements

• Bachelor’s Degree in related field. • Master’s degree preferred. • 15 + years of experience in Brand Management or leading Integrated Marketing teams • 10+ years of experience leading Brand, Integrated Marketing, Creative, and Creative Operations teams. • 10+ years of experience developing brand positioning and brand portfolio strategies • Proven expertise in developing compelling messaging and strategic positioning • Proven experience developing and launching integrated marketing campaigns and activations • Exceptional communication and interpersonal skills, with the ability to engage and influence external partners and internal stakeholders. • Significant experience directing creative and operations teams. • Experience establishing process to drive initiatives forward • Ability to manage cross functional teams and manage external partner

🏖️ Benefits

• 18 days PTO + Winter Shutdown • 12 designated holidays + 1 floating holiday • Medical – four options • Dental • Vision • Life & Disability (company paid) • Flexible Spending Account & Health Savings Account • Retirement plan with company match • Maternity / Paternity / Parental Leave (company paid) • Volunteer Time Off • Supplemental Benefits: Wellness program • Alternative medicine options • Pet discounts • Accident, Critical Illness and Hospital Indemnity • Personal and Professional Development: Continuous Professional and Leadership Development Programs • Tuition Reimbursement for employees and their dependents • Rewards & Recognition programs