Associate Manager - Offline Marketing

March 16

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Ro

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Ro is a direct-to-patient healthcare company providing high-quality, affordable healthcare without the need for insurance. Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics, labs, and pharmacy services nationwide. This is enabled by Ro’s vertically integrated platform that powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has facilitated more than eight million digital healthcare visits in nearly every county in the United States, including 98% of primary care deserts. Ro also provides its patient-centric solutions including Workpath, its in-home care API, and Kit, its at-home diagnostic testing service, to other healthcare companies.

201 - 500 employees

📋 Description

• Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. • Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. • This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. • Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 98% of primary care deserts. • The healthcare system today is not designed to help patients achieve their goals. • It’s designed around institutions such as hospitals and insurance companies. • A patient centric healthcare system is one that is designed around the goals a patient wants to achieve. • We’re building healthcare that puts patients in control, provides reactive and proactive care, has transparent pricing and process, is extremely effective and ridiculously convenient, and evolves over time based on patients’ goals. • Ro has been recognized as a Fortune Best Workplace in New York and Health Care for four consecutive years (2021-2024). • In 2023, Ro was also named Best Workplace for Parents for the third year in a row. • In 2022, Ro was listed as a CNBC Disruptor 50.

🎯 Requirements

• You have a minimum of 3-4 years of experience in a marketing, growth or media planning role • You are familiar with managing TV (linear + streaming) and audio (radio + podcast) acquisition programs • You have marketing experience working on high growth products with a minimum budget of $4M+/month • You have a passion for data and possess the expertise to utilize both qualitative and quantitative information in effective decision making • You consistently have a pulse of what networks/dayparts/shows are performing well and which are not performing well across TV and audio campaigns • You are an active consumer of media and you have a deep understanding of the broader media landscape and general trends within key offline channels • You have experience and are familiar with running A/B, multivariate, and geo tests • You are familiar with the nuances and complexities of the various attribution approaches for offline channels • Comfort in collaborating cross-functionally in a fast-paced environment • Experience in GA4, Looker, Mixpanel and Tatari preferred (Metabase, Tableau & Podscribe experience is a plus!)

🏖️ Benefits

• Full medical, dental, and vision insurance + OneMedical membership • Healthcare and Dependent Care FSA • 401(k) with company match • Flexible PTO • Wellbeing + Learning & Growth reimbursements • Paid parental leave + Fertility benefits • Pet insurance • Student loan refinancing • Virtual resources for mindfulness, counseling, and fitness