Performance Marketeer - Remote
3 days ago
Description
• Campaign Execution: Utilize Meta Ads API for advanced automation and programmatic campaign management. • Implement Meta Dynamic Ads for personalized and dynamically generated ad content. • Creative Briefing: Coordinate with designers using tools like Figma or InVision for collaborative and efficient creative briefings. • Ensure smooth integration of ad creatives developed using design tools with the Meta Ads Manager. • Continuous Optimization: Implement Meta Split Testing to experiment with different ad elements and optimize for better performance. • Utilize tools like AdEspresso or Hootsuite Ads for efficient and data-driven campaign optimizations. • Trendsetting: Regularly attend Meta Events to gain insights into upcoming features and trends directly from the source. • Implement advanced targeting strategies using Meta Audience Insights and Lookalike Audiences. • Reporting: Use Meta Attribution for accurate measurement of the impact of various touchpoints on campaign success. • Implement custom reporting tools like Google Data Studio for comprehensive and visually appealing performance reports. • Communication: Leverage communication and collaboration platforms like Workplace by Facebook for internal team discussions and updates. • Utilize Google Workspace or Microsoft Office 365 for documentation, reporting, and collaborative work. • Authentic Collaboration: Foster a culture of authenticity through tools like Icebreaker or Donut for team-building activities and non-work-related interactions. • Use collaborative tools like Miro for virtual brainstorming sessions and idea generation within the team.
Requirements
• Expertise in Facebook Meta Platforms: In-depth knowledge of Meta Ads Manager and Power Editor for campaign creation, management, and optimization. • Proficiency in using Facebook Analytics to gather insights into campaign performance and audience behavior. • Strategic Thinking: Familiarity with A/B testing tools within Facebook Meta platforms to refine and optimize ad creatives and targeting strategies. • Ability to leverage Meta Pixel for tracking and analyzing user interactions with ads across different touchpoints. • Creative Collaboration: Experience working with creative tools such as Facebook Creative Hub to mock-up and preview ad creatives before deployment. • Knowledge of tools like Canva or Adobe Creative Suite for creating compelling visuals and graphics for ad campaigns. • Market Trend Awareness: Regular use of Meta Blueprint courses to stay updated on the latest features and best practices in Facebook Meta advertising. • Familiarity with Meta Insights and Analytics for real-time monitoring of industry trends and competitor activities. • Results-Driven: Proficient in using Meta Analytics and other third-party analytics tools to analyze campaign performance and derive actionable insights. • Experience with SplitMetrics or similar tools for conducting mobile app A/B testing and optimization. • Adaptability: Familiarity with Meta Business Manager for seamless management of multiple ad accounts and pages. • Ability to navigate and understand changes in Meta's advertising policies and algorithms affecting campaign performance. • Team Collaboration: Effective use of collaboration tools such as Slack or Asana for streamlined communication and project management within the team. • Proficiency in Microsoft Teams or Zoom for virtual meetings and collaborative discussions.
Benefits
• Work from anywhere: This position is fully remote. • Continuous learning opportunities. • International exposure and collaboration with diverse teams. • An open-minded team that values diversity and inclusivity. • Competitive AUD remuneration package. • Health care benefits. • Quarterly learning allowance.
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