5 days ago
• Produce analytical data, reports, insights and recommendations directly available to key business executives and digital stakeholders for iterative, continuous business growth opportunities. • Gather tagging requirements for Website Analytics • Create tagging documentation based on requirements, while including baseline coverage on all pages and links and complying with clients’ solution designs • Project manage implementation process for analytics on websites and apps, based on tagging requirements: • Work with other developers and engineers on the team to sync with their sprints/updates • UAT Google and Adobe analytics in staging environment and on live sites • Communicate any issues found to the affected teams • Work with Account, Client, and Legal teams to establish data collection + distribution policies • Monitor and QA individual media, web, client-supplied data sources for cleanliness, completeness, and platform errors • Maintain and troubleshoot data flows for media, web, client-supplied data, addressing errors and assist in adding new functionalities, data sets, and flows • Work with teams to parse out internal media taxonomy and correct any misalignment • Build quality assurance systems to ensure data quality while refreshing client-facing dashboards on a set cadence while maintaining data quality • Generate monthly, quarterly, and ad-hoc reporting templates, collaborate with internal teams to aggregate content and craft insights and optimizations
• Bachelor’s Degree in a quantitative field required • 1+ years of experience with web analytics including Adobe Analytics, Google Analytics, and troubleshooting required using debugger tools. Experience with Adobe Analytics and Salesforce Marketing Cloud are highly desired. • Experience with Microsoft 360, Jira, or other project management tools • Familiarity with HTML, JavaScript, SQL, and Developer Tools a plus. • Strong communication skills - able to translate technical tasks to a non-technical audience • Detail oriented, organized, transparent, and reliable • Highly values teamwork and collaboration • Able to prioritize and juggle tasks efficiently • Keep open lines of communication with all stakeholders • Proactive and independent but knows when to escalate larger issues • Resourceful - taps into all tools and resources available
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