Provider Marketing Manager - Lifecycle

September 29

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Rula

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Teletherapy • Psychiatry • Therapy • Clinical Content • Clinical quality

201 - 500

Description

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. At Rula, we're looking for a Lifecycle Marketing Manager who’s excited to shape the future of provider engagement and acquisition. You’ll collaborate with dynamic teams in product, sales, and clinical to optimize every step of the provider journey—making sure our communications are seamless and effective. If you’re passionate about using data to inform strategy and love the idea of creating meaningful growth for both providers and the patients they serve, this is the role where your work will truly make a difference.

Requirements

4+ years of experience in a B2B lifecycle or retention marketing role, with a proven track record of driving engagement and acquisition through multi-channel campaigns. 4+ years of experience collaborating with sales teams to manage and optimize the MQL to SQL handoff process, with a strong understanding of lead scoring and sales funnel dynamics. Hands-on experience with marketing automation platforms (e.g., Iterable, Salesforce, HubSpot), including the ability to set up, automate, and optimize campaigns. Strong analytical skills, with the ability to interpret data, run A/B tests, and make data-driven decisions to improve campaign performance. Excellent project management skills, capable of managing multiple campaigns and initiatives simultaneously while maintaining attention to detail. Exceptional communication skills, able to convey complex strategies clearly and collaborate effectively across teams like Product, Sales, and Provider Success. Self-starter with excellent organizational skills and the ability to thrive in a fast-paced, cross-functional environment.

Benefits

100% remote work environment from anywhere in the US Competitive pay and benefits that don’t change based on location Health benefits: medical, dental, vision, life, disability, and FSA/HSA Access to our 401(k) plan Generous time off policies, including 2 company-wide shutdown weeks each year (for most employees) to focus on self-care Paid parental leave Employee Assistance Program (EAP) Stipend to ensure your home office sets you up for success Quarterly department stipend for team building or in-person gatherings Wellness events and lunch & learns spanning many topics