Research Analyst

3 days ago

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SASSO

WebsiteLinkedInAll Job Openings

Strategy • Branding • Marketing • Advertising • Media Placement

11 - 50 employees

🤝 B2B

📱 Media

Description

• Collect, analyze and interpret market research data to assist in the development of effective advertising strategies for our clients. • Work closely with the account management and creative teams to deliver actionable research findings that optimize clients' advertising performance. • Conduct market research and competitive analysis to identify consumer insights, market trends and advertising opportunities. • Collect and analyze data from various sources, including surveys, focus groups, social media and industry reports, to provide meaningful insights for campaign planning. • Utilize statistical techniques and data visualization tools to interpret research findings and create compelling reports and presentations. • Establish a streamlined process and method as well as sources to perform qualitative and quantitative data mining and analysis. • Collaborate with the account management team to define research objectives, develop research methodologies and align research activities with campaign goals. • Monitor and evaluate advertising campaigns to assess their effectiveness and identify areas for improvement. • Stay updated on industry trends, emerging technologies and best practices in advertising research. • Work closely with the creative team to provide consumer insights and ensure that creative concepts align with target audience preferences and behaviors. • Assist in the development of research proposals, budgets and timelines for client pitches and projects. • Maintain and update research databases, ensuring data accuracy and accessibility. • Support the account management team in client meetings by presenting research findings and answering questions related to market research.

Requirements

• 3-5+ years of research and strategy experience, developing data insights • In-depth knowledge of data mining technologies and platforms/sources (e.g., SPSS, R, Excel, Harris Poll Tracking, SEMrush, Moz, Survey Monkey, Tableau, etc.) to manipulate and analyze large datasets • Knowledge of qualitative and quantitative research methodologies, including survey design, focus groups and data visualization techniques • Proven experience as a research analyst, preferably in an advertising agency or marketing research firm • Strong analytical skills and the ability to translate complex data into actionable insights • Experience managing focus groups and data contractors • Strong strategic, analytical, creative, organizational and personal skills • Familiarity with advertising platforms, digital marketing and social media analytics is desirable • Commitment to working in a team-based environment • Detail-oriented with exceptional organizational and time management abilities • Ability to work under tight timelines while maintaining attention to detail • A positive and proactive attitude, with the ability to use initiative • A natural problem solver • Resilience in dealing with problems and constructive criticism • Technologically savvy and up-to-date in all of the latest trends in your area of expertise • Ability to travel, if/when necessary • Excellent written and verbal communication skills, with the ability to present research findings clearly and effectively • Agency experience preferred

Benefits

• Competitive salary • Paid Holidays • Paid vacation • Sick days • Flexible schedule • Remote work/hybrid opportunities • Continuing education • Team building events • Annual retreat • Flexible lunch schedule • Casual dress code • Room for growth within the agency services • Generous Healthcare Benefits including 80% monthly premium covered by SASSO • SASSO 100% covers monthly premium for Dental & Vision • SASSO provides $50k Life AD&D at no charge to employee • Access to optional benefits