Senior SEO Specialist

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Search Engine Optimization and Pay-Per-Click

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Description

• Audit partner websites using a suite of SEO tools. • Write Point of View (POV) documentation to convey information about SEO issues to our partners. • Identify opportunities for SEO tasks that would benefit our partners and prospects the most. • Prioritize opportunities by difficulty, cost, and impact on a website’s success. • Communicate this to internal and external stakeholders, including whether a budget increase is warranted. • Work with cross-functional teams to plan, implement, and improve campaign performance aligned with client goals and initiatives. • Manage day-to-day campaign activity and client deliverables. • Join phone calls as the SEO expert to educate participants and answer questions about your strategic recommendations. • Educate clients on SEO best practices. • Develop new SEO strategies that support online marketing efforts. • Execute SEO strategies, Keyword research, On-page optimization, Link growth strategy, Technical analysis, Competitive Analysis, and reporting. • Perform quality assurance on SEO deliverables completed by SEO technicians. • Drive innovation and implement testing strategies to continually uncover opportunities for optimization, enhance learning, and improve performance. • Monitor and evaluate the effectiveness and success of efforts, measuring actual results against desired outcomes. • Find opportunities to improve the team, the company, processes, and clients, and take the initiative to make them happen. • Be a self-starter, unafraid to challenge the status quo.

Requirements

• 5+ years of experience in SEO executing organic search campaigns. (required) • Client-facing experience at an agency. • Outstanding communication skills and the ability to effectively convey what’s most relevant and meaningful for various audiences within the client organization, including the C-Suite, marketing team, finance, and IT teams. • Proficient in Microsoft Office Suite & Google Drive. • Microsoft Excel/Google Sheets Expert. • Ability to identify and recommend solutions to technical SEO issues including but not limited to page elements, CMS, information architecture, URL structure, and server-related issues. • Strong experience with industry-standard tools such as Ahrefs, Moz, Majestic, SEMRush, Google Search Console, Google Analytics, Screaming Frog, BrightLocal, and plenty more. • Ability to manage and prioritize many projects and deadlines concurrently while also managing internal and external expectations. • Understand how marketing channel strategies work together, including paid search, social media, and email marketing. • Experience developing, managing, executing, and measuring SEO campaigns for medium-to-large brands and eCommerce websites. • Excellent knowledge of search engine criteria/algorithm updates (Panda, Penguin, Pigeon, Fred, RankBrain, BERT, etc.) • Exceptional analytics, project management, and organizational skills. • Fundamental understanding of HTML, CSS, and JavaScript.