Paid Media Associate
September 1, 2023
Description
• Execute and measure the effectiveness of Seer’s Paid Media strategies through an integrated approach to search, growing your expertise across a variety of paid channels (Paid Search, Paid Social, Display, Programmatic, and more!!) and collaborating closely with SEO to best serve your clients • Leverage big data to make keyword recommendations at scale. Rooting your analysis and client recommendations in both paid and organic data • Unlock new opportunities for clients and save hours of valuable time through automation and machine learning, leveraging Paid Media management platforms and analyzing data at scale • Create + test ad copy and landing pages rooted in data to ensure that customers have the most relevant experience, driving optimal results for your clients • Spend your days in the data. Keeping client goals and target audiences top of mind, you pull insights from time of day data, geographic location, user's search funnel (and more!) to drive holistic, data-driven optimizations-- maximizing ROI and saving clients money • Contribute to the Seer blog, industry forums, and grow your thought leadership skills from the ground up
Requirements
• Your exposure to Paid Media stretches across various platforms [Google Ads, Bing Ads, Facebook, LinkedIn, and Twitter] • Take your client's success personally. It shines through your analysis of client performance-- managing large data sets across multiple channels to protect your clients' dollars. Automation is your friend. Between Supermetrics and Google Data Studio, you're able to keep a close pulse on how we're pacing and never miss a beat • Know the world of Paid Media changes fast! To keep pace, you're all over the latest emerging trends, tools, and technologies. Reading industry blogs and case studies, then bringing them back to share and level up your team • Results-oriented. Your killer attention to detail allows you to thoroughly analyze Big Data across disparate data sources, extracting valuable insights for your clients • Role focuses largely on strategy implementation, you’re always eager to share your ideas-- transforming technical insights into easily digestible recommendations • Advanced skills with Microsoft Office, especially Excel, and the Google Suite. Savvy with data viz tools like Power BI or Tableau too? Say no more! • Top-notch time management skills allow you to juggle several projects at once without missing a beat. When faced with a challenge, you always rise to the occasion • Your most important qualities to be successful at Seer: Truth Seeker, Innovative, Humble, Data Driven, People Centric, Authentic • Bonus Points: Building digital marketing skills beyond PPC, grasp on Excel, Google Suite, and data viz tools. Baseline understanding of data sources and constructs, the basics of SQL, and more!
Benefits
• Recharge week: 1 week PTO before starting • Unlimited PTO with a 3 week minimum/year requirement and Flexible Fridays • Reduced Holiday Hours from Christmas through New Year’s for the whole team to unplug and recharge • 13 paid company holidays, including Employee Appreciation Days & Mental Health Days • 100% paid parental leave to support your growing family with phased return • Elected Medical, Dental & Vision benefits effective your first day with employer funded employee premiums, HRA and Dental • If you enroll in our medical plan, a medical HRA to support your individual / family deductible • All Access HRA annual allowance to support your health & wellness • 401k at 1 year, 100% vested with a generous match and company funded financial advisor available day 1 • Flexible working schedule with core business hours in your time zone • Joining us 100% remotely? You’ll receive a $400 Remote Office setup stipend to set up your workspace
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