Marketing and Growth Manager

October 22, 2024

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Sell2Rent

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Sell2Rent is a platform that enables homeowners to sell their homes and subsequently rent them back. This innovative model provides financial flexibility for homeowners who need immediate liquidity but wish to maintain their residence. By facilitating property transactions and rentals, Sell2Rent addresses both the selling and renting markets effectively.

Single-Family Rentals • Leaseback Agreements • Rental Property Acquisition • Off-Market Properties • Real Estate Investment

11 - 50 employees

Founded 2017

🏠 Real Estate

🛍️ eCommerce

👥 B2C

📋 Description

• This is a remote position. • We are a pioneering company specializing in residential sale-leaseback transactions in the U.S. • Our innovative approach empowers homeowners to unlock the equity in their homes while continuing to live in them as tenants, providing financial flexibility during critical moments. • At the same time, we offer exclusive, high-yield investment opportunities to real estate investors looking for secure, cash-flow generating properties. • Our mission is to transform the residential real estate market by making sale-leasebacks a mainstream solution for homeowners facing financial challenges, allowing them to stay in the homes they love. • We are dedicated to creating tools that enable families to retain their homes while offering investors attractive, risk-mitigated opportunities. • The VP of Marketing and Growth is a strategic executive role responsible for leading the company’s growth strategy and ensuring alignment between product marketing, branding, and revenue objectives. • This role manages two distinct audiences—homeowners (sellers) and real estate investors.

🎯 Requirements

• Master’s Degree in Business Administration (MBA), Real Estate, or a related field. • 7-10 years of experience in marketing, with at least 5 years in the real estate or PropTech industry, focusing on residential real estate transactions. • Proven success in strategic marketing, with experience in managing cross-functional teams and designing comprehensive product-marketing strategies. • Expertise in CRM systems (Zoho, HubSpot), lead generation, data management, and conversion optimization. • Strong proficiency with AI-driven marketing tools and the ability to leverage automation and AI in customer interactions and lead qualification. • Experience in SEO, paid media, and organic growth strategies across various digital platforms (e.g., Google Ads, social media). • Tech-savvy, with a solid understanding of UX/UI, CRM integrations, data flow, and platform development. • Strong leadership skills, with the ability to manage marketing budgets, track performance, and drive business growth. • Proven ability to collaborate with tech and sales teams to ensure marketing efforts are fully integrated into the company’s platform and product development. • Financial acumen and hands-on experience managing marketing expenses and budgets, budget forecasting and managing spend-to-revenue ratios. • Exceptional communication skills and ability to provide strategic recommendations to senior leadership.

🏖️ Benefits

• Long-term growth opportunities with the company. • Flexible schedule. • 100% remote work environment. • A start-up work environment that fosters innovation and creativity. • The opportunity to learn about the USA real estate market. • Career growth by working with sophisticated business applications.