Marketing Manager

June 2, 2023

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Logo of Serigor Inc

Serigor Inc

IT Services β€’ Government Solutions β€’ Consulting β€’ Database & Software Development β€’ Business Process Outsourcing

Description

β€’ Developing and executing digital marketing campaigns across various platforms, including social media, email marketing, and PPC advertising β€’ Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC (Customer Acquisition Cost). β€’ Creating engaging content for social media platforms, including copy, graphics, and videos β€’ Conducting market research to identify target audiences, market trends, and new opportunities for marketing and sales. β€’ Analyzing campaign data and providing insights to optimize campaign performance and improve ROI. β€’ Assisting in the planning, execution, and optimization of SEO strategies to improve website traffic and search engine rankings. β€’ Developing and executing email marketing campaigns to nurture leads and engage with customers. β€’ Assisting in the creation and distribution of marketing collateral, including brochures, flyers, and presentations β€’ Assistance in website design and maintenance

Requirements

β€’ B. Tech/ MBA from a Tier 1 college (IITs/ BITS Pilani/ IIMs/ DCE/ NSUT/ NITs, XLRI, FMS, NMIMS, ICFAI, IIFT etc.) β€’ 2-10 yrs of experience in Marketing role β€’ Work experience in traffic generation, managing online advertising and search on behalf of an internet business in B2B space β€’ Deep knowledge of the Facebook / Google advertising ecosystem including hands-on experience with Ads Manager/ Power Editor / Adwords β€’ Ability to work at the strategic level and at the tactical level β€’ Highly analytical, with a sound grasp of performance optimization strategies. Knowledge of SQL and Python is definitely an added advantage β€’ Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs β€’ Strong drive for execution and delivering results

Benefits

β€’ Opportunity to work with a global IT solutions and services partner β€’ Potential for revenue growth and unprecedented performance levels β€’ Remote work available β€’ Development of marketing skills and experience

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