Senior Manager - Customer Marketing

February 27

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ServiceTitan

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ServiceTitan is a comprehensive software platform designed to enhance the productivity and profitability of businesses in the trade industry. It offers a range of features including scheduling, dispatching, marketing, reporting, and financial management, all integrated into a single solution. By streamlining workflows and providing real-time data insights, ServiceTitan helps businesses optimize their operations and deliver superior customer experiences. The platform is especially beneficial for industries like HVAC, plumbing, electrical, and other specialized trades, enabling them to close more sales, improve cash flow, and scale efficiently. With tools for both residential and commercial applications, ServiceTitan empowers contractors and service providers to operate more effectively while delighting their customers.

SaaS • Mobile • FinTech

1001 - 5000 employees

Founded 2012

☁️ SaaS

⚡ Productivity

🏢 Enterprise

📋 Description

• Plan and execute the marketing strategy focused on product utilization and the overall success of our existing customers. • Measure the success of these campaigns and optimize our approach based on the resulting data. • Provide strategic and technical oversight for lifecycle marketing efforts, ensuring that marketing automation, segmentation, and customer nurture programs are aligned with broader customer marketing strategies. • Improve nurture tracks that focus on product and feature adoption. • Ensure the team maintains emergency communications, rules of engagement for customer communications, the customer marketing calendars, and the customer journey map(s). • Collaborate with other internal teams—including product marketing, event marketing, social media, creative, and content marketing—to support programs that improve the overall customer experience. • Partner with the demand generation team to ensure the correct balance of customer upsell messaging vs. customer care and support messaging through our customer-targeted marketing. • Forge and maintain relationships with key teams such as Customer Success and Support across ServiceTitan, Aspire and FieldRoutes. • Lead, manage, mentor, train, and develop Customer Marketing team members through hiring and leadership best practices. • Ensure Customer Marketing Team members are planning, executing, and reporting on their work through your leadership and strategy.

🎯 Requirements

• 8+ years of experience in customer marketing and communications, with a focus on digital channels as well as experience with customer programming and segmentation strategies to match highly relevant content and programs. • Experience in leading and developing a team. • Experience working with customer communication tools, such as marketing automation platforms and CRM systems. • Excellent command of all marketing tactics. • Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams. • Ability to analyze data and use insights to drive decisions and improve performance. • Excellent project management skills with the ability to manage multiple projects and priorities in a fast-paced environment. • Strong writer and content collaborator. • Experience working in a B2B environment preferred.

🏖️ Benefits

• Flexible time off with ample learning and development opportunities to continue growing your career. • Comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. • Great work is rewarded through Bonusly, peer-nominated awards, and more. • Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to Headspace, Galileo, One Medical, Ginger and more. • Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.