Product Marketing Specialist

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ShiftCare

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ShiftCare makes support work more efficient and rewarding by helping manage care, organise visits and simplify billing.

software as a service • rostering • workflow automation • health services • timesheets

11 - 50

Description

• Join our innovative B2B SaaS company as a US Product Marketing Specialist focusing on North America. • Develop and execute marketing strategies that resonate with our target audience. • Collaborate with product, sales, and leadership teams to drive growth and elevate brand presence. • Understand customer pain points and develop positioning and messaging. • Conduct market research specific to the B2B SaaS industry and the US home care sector. • Adapt and localize Australian marketing strategies for North America. • Facilitate and create compelling content like case studies and videos. • Produce sales enablement materials and foster partnerships for content sharing.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. • 3+ years of experience in product marketing, preferably in a B2B SaaS or healthcare/technology sector. • Deep understanding of the US market, with an ability to navigate cultural and market nuances. • Proficiency in marketing automation tools and CRM systems (e.g., Hubspot) • Excellent communication skills, both written and verbal, and the ability to work effectively in cross-functional and distributed teams. • Strong analytical skills, creative thinking, and a knack for identifying market opportunities.

Benefits

• Fast-track Growth: Experience quick career advancement in our growth-oriented environment, ensuring your potential is recognised and rewarded. • Job Security: Rest easy with stable ownership and meticulous team growth management, building your career on a foundation of stability and forward-thinking. • Floating Public Holidays: Enjoy flexibility to celebrate preferred holidays or personal events with floating public holidays. • Remote Work: Embrace a work-life balance with remote work options, supported by necessary technology and tools for efficient and effective performance.