Offline Marketing Specialist

August 1

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Shopmonkey

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Shop management software for auto repair shops.

Shop Management • Auto Repair • Mobile Repair • Marine Repair • SMS and Email

51 - 200

Description

• Reporting to the Associate Director of Paid Marketing, deliver against acquisition goals • Manage and optimize campaigns, monitor channel spend and budget to help acquire customers • Create and execute channel recommendations and optimizations to improve media buying excellence • Drive high-quality leads through offline channels • Build a continuous test and learn culture, mining campaign performance and funnel insights • Diversify media mix by launching new tech vendors and help research new vendors/platforms

Requirements

• A Bachelor's degree in Marketing, Communications, Business or related field • 3+ years of experience in building and managing advertising channels and campaigns and running marketing campaigns in B2B marketing for a SaaS company • Agency or in-house experience preferred • Experience working with external partners on negotiations and contract development • Advertising • Experience with web personalization tools like Mutiny • Familiar with Google Analytics or other third-party analytics and optimization tools • Excellent copywriting and communication skills, with strong attention to detail • Resourceful and able to work independently and as part of a team • Strong project management skills and comfortable working with ambiguity • Excel skills or data analytics skill sets a plus

Benefits

• Medical, dental, vision, and life insurance benefits available the 1st of the month following hire date • Short term and long term disability • Employee assistance program • Reimbursement for a personal health and wellness membership • Generous parental leave • 401(k) available upon hire • 11 paid holidays • Flexible time off - take the time off you need! • Matching donations for approved charitable organizations • Group volunteer efforts • Weekly internal product & company training sessions • Monthly events & education activities focused on DEIB, personal and/or professional development • Individual career progression plans and leadership/management training