Content Marketing Manager

4 days ago

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Description

• Plan, manage, write, edit, proofread, and publish a variety of content assets, including emails, employee guides, best practices, testimonials, blogs, etc. • Explore and expand messaging strategies and channels. • Partner effectively with stakeholders across the organization, including conducting interviews and profiling physicians, nurse practitioners, and physician assistants. • Use data-driven insights to evaluate and adjust content strategy accordingly. • Ensure content is consistent across all departments of the organization. • Coordinate marketing, advertising, and promotional activities, ensuring all published materials conform to the Company's intended branding and standards. • Presents and communicates report findings and metrics in an easy-to-understand/actionable way. • Liaises with Operations, Clinical, Product, and Educational departments to create and coordinate messaging strategies that work across different channels.

Requirements

• A bachelor's degree from an accredited college or university in Marketing, Communications, Journalism, or related field strongly preferred. • 4+ years of experience in the development of marketing and communication content and strategies, preferably in the health care environment. • Experience in engaging with and communicating with clinicians, including but not limited to physicians, nurse practitioners, physician assistants, and other allied health care professionals. • Internal/employee communication experience preferred. • Experience working with full Google Suite (Gmail, Calendar, Google Docs, Google Sheets). • Demonstrated excellent writing and editing skills. • Familiar with SEO/SEM best practices. • Ability to identify priorities, track progress, and multi-task effectively, with demonstrated ability to meet/exceed tight deadlines or competing priorities. • Highly detail-oriented and organized. • Demonstrated exemplary customer service skills. • Ability and willingness to learn new skills. • Take responsibility for mistakes and make corrections/adaptations as needed.

Benefits

• Eligible employees may enroll in a full range of medical, dental, and vision benefits. • 401(k) retirement savings plan. • Employee Stock Purchase Plan. • Education assistance. • Free development courses. • Paid time off programs. • Paid holidays. • CVS store discount. • Discount programs with participating partners.

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