Paid Media Specialist

March 14

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Silverback Strategies

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Silverback Strategies is a marketing agency that specializes in performance marketing. They focus on delivering measurable results through paid media campaigns, organic media strategies, and data intelligence. Their services include SEO expertise, content marketing, conversion rate optimization, analytics, reporting, and data visualization. The agency works with both B2B and B2C businesses, aiming to align marketing efforts with actual business impacts, rather than vanity metrics. They emphasize actionable insights and precise reporting to showcase the effectiveness of their campaigns.

Digital Marketing • Search Engine Optimization • PPC Management • Web Analytics • Social Media Advertising

51 - 200 employees

Founded 2011

🤝 B2B

👥 B2C

📋 Description

• Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. • Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work. • We hire the best and help them get better. • Silverbackers are supported, challenged and inspired by their peers. • Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. • Today, we’re ready to add a new Paid Media Specialist to our team. • You’ll support Silverback’s Paid Media Managers and Senior Managers on 2-3 of the agency’s largest & most important clients. • You’ll have the opportunity to manage 1-2 smaller clients yourself. • Our ideal Paid Media Specialist candidate is a smart, self-motivated, highly analytical person. • Looking to further flex their skills on a portfolio of dynamic clients.

🎯 Requirements

• 2+ years of Paid Media performance marketing experience • We will consider exceptional candidates with 1+ years of experience if they have outstanding intangible skills such as a strong eye for detail and a genuine hunger to learn & grow! • Paid Search / Google Ads experience is a must-have — able to independently execute Google Ads builds and changes from start to finish with no errors and limited oversight. (Paid Social experience is a strong plus.) • Previous experience at a digital marketing and/or performance marketing agency is a must-have. • Strong proficiency with Google Sheets and/or Excel • Highly analytical; strong technical foundation; and exceptional attention to detail • Outstanding organization and time management skills (prior experience with Asana is a plus) • Someone with a genuine love of learning and a desire to constantly learn and grow • Someone who genuinely enjoys “customer service” and takes pride in delighting clients & creating great client experiences • Excellent written and verbal communication skills • Strong level of professionalism and “polish,” particularly for client-facing interactions • Highly collaborative mindset — enjoys cross-collaboration and working with / learning from your peers • Eagerness to deliver under tight deadlines • The ability to accept constructive criticism in a professional manner and to learn from feedback

🏖️ Benefits

• Unlimited PTO • Comprehensive health, dental, and vision plans • Monthly Team Events and a fun, casual, inclusive company culture • Company-paid ClassPass membership • 12 weeks of Paid Parental Leave • Summer Fridays • 401(k) with Employer Match