Senior Product Marketing Manager - Public Sector

February 11

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Snowflake

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Snowflake is a cloud-based data-warehousing company that provides an innovative platform for data storage, processing, and analytics. It enables organizations to handle large volumes of data efficiently, facilitating insights and business intelligence. Snowflake's architecture supports various data workloads, making it a versatile solution for enterprises looking to leverage their data for strategic decision-making.

Data Warehousing • Cloud • Analytics • Data Lake • Marketing Analytics

5001 - 10000 employees

Founded 2012

🏢 Enterprise

☁️ SaaS

📋 Description

• Build the future of the AI Data Cloud. Join the Snowflake team. • The Senior Product Marketing Manager for Public Sector will play a critical role in driving go-to-market strategies and initiatives, with an increased emphasis on the Department of Defense and Federal Government sectors. • You will also be responsible for maintaining corporate messaging as well as messaging for Snowflake Public Sector. • Your expertise will help shape our approach to the public sector, ensuring alignment with our broader corporate goals while addressing the unique needs of government and education missions. • Develop and manage messaging for new entities and subsidiaries, ensuring consistency with the overall brand. • Collaborate with sales, marketing, and product teams to ensure that strategies are effectively executed and communicated. • Establish key performance indicators (KPIs) to measure the effectiveness of go-to-market strategies and messaging.

🎯 Requirements

• 6+ years of experience in public sector product marketing or related experience; deep knowledge of DoD, federal/intelligence sectors, and SLED. • Proven ability to create strategic marketing plans, including go-to-market strategies, positioning, and messaging tailored to complex, highly regulated industries • Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans that resonates with executive-level audiences and technical audiences • Strong leadership capabilities with experience in guiding cross-functional teams, influencing stakeholders, and driving projects to successful completion in a collaborative manner • Ability to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystem • Passion for understanding customer needs and the ability to translate those needs into impactful marketing programs and initiatives • BA/BS, MBA preferred