Head of PR - Analyst Relations

September 16

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Socure

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Fraud Detection • Anti-Money Laundering • Document Verification • Know Your Customer • Identity Verification

501 - 1000

Description

• Develop and implement a comprehensive PR strategy aligned with company objectives and growth plans • Identify opportunities to position the company as a thought leader in fraud and digital identity across various markets • Collaborate with cross-functional teams to ensure consistent messaging and brand positioning • Cultivate strong relationships with key media outlets, journalists, and industry influencers • Proactively pitch compelling stories, product updates, and company news • Identify internal initiatives that can be transformed into press coverage • Coordinate media interviews, press conferences, and other events • Monitor and analyze media coverage, providing regular reports to leadership • Cultivate strong relationships with key industry analysts, such as Gartner • Track and participate in relevant analyst reports • Partner with VP of Product Marketing to maintain consistent briefing cadence • Identify and capitalize on relevant breaking news stories • Develop fresh angles, data-driven insights, or unique perspectives • Craft attention-grabbing pitches and content • Leverage various channels to amplify newsjacking efforts • Craft compelling narratives that resonate with journalists and target audiences • Weave company messaging, data, or expertise into breaking news stories • Identify unique angles and human interest stories • Coach executives on effective interview techniques • Prepare executives for various interview formats • Identify and develop internal voices into media-facing subject matter experts • Develop and execute campaigns to enhance brand reputation and visibility • Identify speaking opportunities, industry events, and conferences • Manage crisis communications and mitigate potential reputational risks

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, or related field • 10 years of experience in public relations, preferably in technology or B2B sector • Experience in fraud, identity, or fintech preferred • Proven track record of successful PR campaigns and media relations management • Excellent written and verbal communication skills • Strong understanding of the fraud and digital identity solutions industry • Experience in crisis communications and reputation management • Proficiency in PR tools and media monitoring platforms • Strong interpersonal skills and ability to build relationships with stakeholders • Ability to work in a fast-paced environment and adapt to changing priorities

Benefits

• Market competitive salary • Equity • Comprehensive benefits • Commissions plans or an annual discretionary performance bonus • Great perks and benefits